Expand your net

CASTING OUT A LARGER NET

The next level to your customer

experience

Proprietary and Confidential-Not for Distribution2 Proximity Marketing

CUT THROUGH THE NOISE: REACH YOUR CUSTOMER WHERE IT REALLY MATTERS

Proprietary and Confidential-Not for Distribution

PROXIMITY MARKETING

• Increase engagement and redemption rates by reaching your customer at a time and place that is useful and convenient for them.

• Send messages and promotions to geographical areas where your customers are more likely to integrate with your brand.

• Other marketing tools are hard to track and provide little guarantee of reaching the desired target audience with your message.

3 Proximity Marketing


PROXIMITY MARKETING: WHAT IT DOES

• Proximity marketing, or geo fencing, allows you to push information to a consumer’s smartphone within a certain area at a certain time. Locations could include retail locations, partner locations, areas where your products and services are used etc.

• The system can be controlled and managed by internal personnel. Messages can be scheduled or sent right after composition. Content could include:

• High-end incentives

• Special offers

• Retail locations

• Product information

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• Once the mobile application is installed, it uses advanced GPS and WIFI location services to determine a mobile device’s specific location. Then information can be pushed directly to the consumer’s smartphone.

• Several geographical areas can be geo fenced allowing the customer to only receive content that would be relevant to them at that particular time and location.

• These geographical locations can be as small as 1/10 of a mile or as large as the United States.

5 Proximity Marketing

HOW IT WORKS


LOYALTY PROGRAM: INCENTIVIZE ENGAGEMENT

Loyalty Rewards – A rewards program can be added as an additional menu option. The benefit is the ability to encourage repeat visits by offering rewards. The power of the app lies in its ability to turn just about anyone into a loyal customer.Benefits include:

• Cross Promotion • Customized brand pages• All loyalty programs accessible in one

location • Repeat visits • The program runs completely through

QR codes, no extra hardware required

• Comprehensive analytics • Quality control measures to help

prevent replication and fraud• Effective customer appreciation through

such concepts as birthday rewards• Technology updates and developments

6 Loyalty Application


LOYALTY REWARDS: SEE THE RESULTS

• Bridge together all marketing communications and measure consumer behavior inside the store and how they are interacting with your marketing material outside of the store.

• Capture consumer demographic information: first and last name, gender, age, and zip code.

• Some of the ways consumers can earn points includes: • Sharing through social media

networks• Scanning QR codes on products

or in stores• Scanning codes included on

advertising materials and purchase receipts

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LOYALTY REWARDS: SEE THE RESULTS

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HARNESS THE POWER OF THE SMARTPHONE

9 Mobile Website

A WAP is a mobile-formatted version of a website. It is low cost and easy to update. Other mobile technology, such as the proximity marketing and loyalty rewards, can be utilized in order to optimize the consumer’s mobile experience without the hassle of the different application markets.

General Benefits/Features: • Weather and social media feeds• Calendar of events and discounts• Directions• Interactive maps• Product listings• Mobile commerce• Advertising channels• Store locators


INTRO TO TAILORED MARKETING

Founded in 2000, Tailored Marketing Inc. is a marketing and advertising consultancy which helps companies and nonprofit organizations achieve their marketing goals.

We deliver a wide range of services including the development of marketing strategies, the creation and execution of marketing plans, creating graphic design for print/web, mobile marketing, social media marketing, planning events and placing media buys.

We are headquartered in downtown Pittsburgh, and are a proud member of the Pittsburgh Advertising Federation, Pittsburgh Visitors and Convention Center, Washington County Chamber of Commerce, and Pittsburgh Airport Area Chamber.

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Strategic Marketing

Graphic Design

Web Development

Mobile Marketing

Social Media

Media Production

Signature Events

Sports Marketing


INTRO TO TAILORED MARKETING

We believe our company is distinguished by its creativity, a commitment to our clients to deliver measurable results and a reasonable pricing structure for our services. Client groups have consisted of financial, educational, sports, real estate, insurance, manufacturing, architects, resorts, and nonprofit organizations.

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MOBILE MEDIA SERVICES

• Our mobile services include: • Mobile websites (WAPs)• Mobile apps for smartphones on the Android,

iPhone, and Blackberry platforms• Proximity based marketing• Loyalty programs• SMS, short codes, and long codes• Subscription text alerts• Text-to-email campaigns• Mobile contests, voting, polling,

surveys and sweepstakes • Mobile commerce• Mobile video• Social media integration• QR (quick response) codes• Comprehensive tracking and analytics for all

platforms

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THE ARROTT BUILDING401 WOOD STREET, SUITE 1400

PITTSBURGH, PA 15222

4 1 2 . 2 8 1 . 1 4 4 2 W W W. TA I LO R E D M A R K E T I N G . C O M

Business

Expand your net