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Expert Advice on Intrusive Interstitials
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Content is King
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Content remains the king. Good quality shareable content creates nothing but the
best results for you. Again, Google isn’t going to penalize you for good content. What it
might penalize you for is Intrusive Interstitials messing with that content. So, if you weren’t already focusing on content; it’s about time.
Google hates Pop-ups
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The easiest way to avoid the mobile interstitial and pop-up penalty is to think like Google, whose main objective is to make the internet more accessible,
browsable, intuitive and honest, especially for mobile browsers. This means there are some exceptions to Google’s pop-up policy: If yours
serves a real, honest purpose, chances are you’ll be okay.
Ethically placed Ads are Awesome!
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Yes, Google might dislike Intrusive and Disruptive ads but Google does not dislike ads that are placed in ethically. What this means is your leaderboard,
banner, half banner and all other forms of ads that do not cause content disruption are awesome. So,
if you’re in the ethical circle of advertising, you’re safe from the penalty.
Click-bait is a big No-No
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When Google doesn’t want you to focus on intrusive interstitials and wants you to focus on User Experience, Click Bait is obviously another bad way to go. There are hundreds that actually faced a lot of issues when Google released the
update and had to face a lot of trouble to enter the ethical mobile ad circle.
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