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Prepared By:
Syed Abid Zia
Sahibzada Abrar Naeem
Explanation of Vision, Mission statement And Values (With Reference to Examples)
Contents:o Vision And It’s Characteristics
With Examples
o Mission And It’s Characteristics
With Examples
o Organization Values And It’s
Importance
o Vision Vs Mission Vs Values
o The Vision, Mission and Values (
Of GSK And Pfizer)
o Vision, Mission and Values Of A
Hypothetical Organization
(Cancer Hospital)
oVISION defines how you want your business to
be seen externally — by clients, suppliers, investors
and even competitors. It's what you constantly strive
to attain, and it becomes your reason for being.
Characteristics Of Visiono Inspirational
o Ambitious
o Realistic
o Creative
o Descriptive
o Clear And Simple
o Consistency
o Memorable and Long Term
United Nations
Mc Donald's
Microsoft
Amazon Kindle
General Motors
Examples Of Vision:
Mc Donald’s
To be the world's best quick service restaurant experience
Microsoft
There will be a personal computer on every desk running Microsoft software.
Amazon kindle
o Our vision is every book ever printed in any language all available in 60 seconds’
General Motorso To be the world leader in
transportation products and related services. We will earn our customers enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people.’
Missiono A mission statement explains the
company’s (or department’s) reason for existence. It describes the company (or department), what it does and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders
Characteristics Of Missiono Achievable: The Organization
should be able to achieve the mission. It should not be too easy or too difficult
o Motivational: The Mission should motivate the employees in every sector of organization
o Short and Concise
o Easily Understood
o Current
Examples Of Mission Statements
o Google
o American Diabetes Association
o Nestle
o Dell
Googleo To organize the
world's information and make it universally accessible and usefu
American Diabetes Association
o To prevent and cure diabetes and to improve the lives of all people affected by diabetes
NestleTo become an inspiring growth partner that delivers creative,
branded food and beverage solutions enabling operators to innovate, and delight their consumers.
DellTo be the most
successful computer company in the world at delivering the best customer experience in markets we serve
Organization Valueso Guiding Principles That
Dictate Behavior and guide Action. They help frame how we treat one another at work and how we treat our customers. They help us make sense of working life and how we fit in the big picture of organization
o Describes what the organization believes in and how it will behave.
Vision Vs Mission Vs Values
The Vision, Mission and Values Of GSK, Pfizer & Novartis
IntoductionGlaxoSmithKline often
abbreviated to GSK, is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom.
Introduction
o In 1849, With $2,500 borrowed from Charles Pfizer's father, cousins Charles Pfizer and Charles Erhart, young entrepreneurs from Germany, open Charles Pfizer & Company as a fine-chemicals business. A modest red-brick building in the Williamsburg section of Brooklyn, New York, serves as office, laboratory, factory, and warehouse.
o Their first product is a palatable form of santonin — an antiparasitic used to treat intestinal worms, a common affliction in mid-19th century America. Combining their skills, Pfizer, a chemist, and Erhart, a confectioner, blend santonin with almond-toffee flavoring and shape it into a candy cone. The "new" santonin is an immediate success and the company is launched.
Visiono we're inspired by a single goal: your
health. That's why we're dedicated to developing new, safe medicines to prevent and treat the world's most serious diseases. And why we are making them available to the people who need them most. We believe that from progress comes hope and the promise of a healthier world
Missiono become the world's
most valued company to patients, customers, colleagues, investors,business partners, and the communities where we work and live
o Customer Focus
o We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.
o Collaboration
o We know that to be a successful company we must work together, frequently transcending organizational and geographic boundaries to meet the changing needs of our customers.
o Respect for People
o We recognize that people are the cornerstone of Pfizer’s success. We value our diversity as a source of strength and are proud of Pfizer’s history of treating employees with respect and dignity.
o Innovation
o Innovation is the key to improving health and sustaining Pfizer's growth and profitability.
Values
o Community
o We play an active role in making every community in which we operate a better place to live and work, knowing that its ongoing vitality has a direct impact on the long-term health of our business.
o Performance
o We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised.
o Leadership
o We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. We are dedicated to providing opportunities for leadership at all levels in our organization.
o Quality
o Quality is ingrained in the work of our colleagues and all our Values. We are dedicated to the delivery of quality health care around the world. Our business practices and processes are designed to achieve quality results that exceed the expectations of all of our stakeholders.
Values (continued)
Vision, Mission and Values Of A Hypothetical Organization (Cancer Hospital)
