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Do you want to set up your own business? Here are a few key questions you need to answer to make sure you have a sustainable business. Number one on that list is to find out if you are solving a problem that needs solving. And just importantly, will anyone pay you for it? Find out what questions to ask and how to go about finding the answers with this presentation.
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Exploring your business idea
Media Evolution
20th February 2011
Mary Carty
About Me
Can you see me?
3, 2, 1 Go!
Part 1
Stage 1:
Do I have a problem worth solving?
Profile
Profile
• 5 testers will discover 85% of the problems
• Customers are better at articulating problems than visualizing solutions
Toddle.com
Workshop 1
What is the problem
Is there a market for what I want to do?
Stage 2:
Websites
Micro sites
VimeoYouTube
Blogs
Website
LinkedInEmail
Flickr
Event Blog
Vimeo
YouTube
Marketing Loop
How do I get to MVP as soon as I can?
Product
Market
Fit
Three words to rule them all …….
Flickr
EventBrite
Workshop 2
Why are happy customers your number 1 priority?
Cathy Fitzgerald
Workshop 3
Stage 3
Monetization
2000 voices
Barney
Workshop 3
Funding models for me
20 x 200
Stage 4
Partnerships
Mashery
Is sharing worth it?Workshop 4
Is there skin in the game?
Next stepsWorkshop Customer Journey & Online Touch Points
Capture Audience
Segment Audience
Measure & report
Marketing PlanNext Steps
Write down the 3 most important things you heard today.
Write down the 3 things you WILL do after today’s
session.
Thank you
Thanks
Email: [email protected]
Twitter: @marycarty
Web: www.spoiltchild.com
Blog: www.marycarty.com
Today’s Resources:
www.marycarty.com/thankyou2
