STARTUP CONSULTING How to Start a Business

Contents■The Booming Startup World ■Hottest Startups ■How Do All Startups Begin?■Examples ■What Startups Need to Consider■Geoffrey Moore’s ‘Chasm’■Pre-Chasm Problems■Post-Chasm Problems■Who Can Help? ■Key Points ■ What Extentia Thinks

Contents ■How Extentia Can Help■Amplifi’s Accelerator Program ■What Does Amplifi Offer?■Mentorship Program■Meet the Mentors!■Knowledge and Guidance ■ Infrastructure and Resources ■Access to Network■The Route to Success ■What do Amplifi’s Startups Say?

The Booming Startup World

Hottest Startups

Uber Airbnb Dropbox

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How Do All Startups Begin?

■With an idea that is either completely new or enhances another

Examples: Uber

■Uber combines technology and travel

■Started with only 3 cars■Now valued at

approximately $10 billion!

Examples: Airbnb■Began because the

founders couldn’t afford rent

■They let out their loft and realized how other home-owners could benefit

■Guests also benefit from a “home away from home”

■Now Airbnb is valued at over $25 billion

■The Technology Adoption Lifecycle can be used to show how startups need to develop to enter the mainstream market

What Startups Need to Consider

Geoffrey Moore’s ‘Chasm’

■Chasm – gap where the original excitement behind the startup has diminished but it is yet to enter the mainstream market

Pre-Chasm Problems

90% of startups fail!

Innovative ideas aren’t always relevant for the real world

Unexpected issues may arise and problems may change rapidly

Traditional methods of running a business may not be relevant for very disruptive ideas

Post-Chasm Problems After passing the chasm, businesses can no longer work in the same way: they must adapt to the mass-market

The startup may have too many goals with not enough resources

Tradeoff between innovation and staying the same (which is often easier)

As a company enters the mass-market, cultural misalignment can become an issue

Who Can Help?■ Incubators and Accelerators are great opportunities for

young companies■They point you in the right direction!

Key Points

Accelerators Set time frame

Very selective

Investment and infrastructure

Network & mentors

IncubatorsNo set time frame

Sometimes sponsored by

government/corporationsCan focus on entire

market/industry Co-working is often

essential

What Extentia ThinksWe are

passionate about startups – they are the

future!

We believe that strong

governance and management

are key for success

Startups should aim to plan

things with only 20% elasticity

All of this must be internalized

within the business

How Extentia Can Help ■We have a dedicated Startup Consulting Team who are

passionate about closing the ‘Knowing-Doing Gap’ by providing the knowledge necessary for success

■To find out more please visit www.extentia.com/exseed-startup-consulting

Amplifi’s Accelerator Program

■We have recently partnered with Amplifi

■The accelerator offers a rigorous program for its chosen B2B (Business to Business) SaaS (Software as a Service) startups

What Does Amplifi Offer?

■Mentorship Program■Knowledge and Guidance ■ Infrastructure and

Resources ■Access to an Extensive

Network

Mentorship Program■Regular communication

with mentors from around the world

■Many have founded and managed startups into successful businesses themselves

■They can guide startups and help them respond to any problems along the way

Meet the Mentors!■Here are some of the mentors that startups can regularly

communicate with and learn from:

Click to learn more!

“One of the greatest values of mentors is the ability to see ahead of what

others cannot see and to help them navigate a course to their destination”

John C Maxwell

Knowledge and Guidance ■Regular workshops and seminars take place■Such events include things like UX Design workshops

hosted by very experienced people■Startups are taught everything about how to run a

successful business

Infrastructure and Resources ■The infrastructure and resources needed for startups can be

overwhelming■Amplifi and its partners provide everything from office space to

interns■The startup can concentrate on expanding its knowledge

Access to Network■Amplifi has a huge range of well-established partners

(some of which are shown below)■Startups therefore have access to funding, knowledge

and connections

The Route to Success ■The selected startups in

Bengaluru are half way through the program

■Applications are now being launched in other cohorts

■Keep an eye out for the future success of the chosen startups

What Do Amplifi’s Startups Say?“Amplifi provided just the right platform that any SaaS startup would look for during the early days. Team Amplifi and the mentors are incredible.”• Abhishek Moharana• Co-Founder and CEO, Trilyo

“It is great meeting & interacting with some really strong domain experts who has given me great insights on how to position the company, things to focus on, pricing, general business etc.”• Swathi Komandur• Founder and CEO, Varsito

“Amplifi has been a boon for us, the energy, urgency to keep the needle moving and planning is awesome. Sudarshan’s attention to detail and effort in understanding the unique needs of our business in the stage we are in has been great.”• Saurabh Majumdar• Founder and CEO, Tellofy

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