Extreme SEO Makeover: SMX

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    20-Jan-2015

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We took part in a charity session where Richard chose Helpage.org to do an emergency SEO makeover for the site.

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  • 1. ...............................................................................................................................................................................................EXTREME MAKEOVER THE SEO EDITIONfor charity, mate!

2. ...............................................................................................................................................................................................WHO ARE HELPAGE.ORG?HelpAge helps older people claim their rights, challenge discrimination and overcome poverty, so that they can lead dignified, secure, active and healthy lives. 3. ...............................................................................................................................................................................................WHAT WE DID A technical SEO review, covering search engine accessibility, onpage SEO, technical SEO strategy, conversion rate optimisation, social media and content strategyA huge document! Approximately 50% of the work is implemented, we have one month of support remaining 4. ...............................................................................................................................................................................................NAVIGATIONWe originally recomended a dHTML / css styled drop down navigation, but these links work just as well increasing the number of linked to pages from the homepage 5. ...............................................................................................................................................................................................WHAT LINKS SHOULD BE ON MY HOMEPAGE?And News XML Sitemap Compliance w/Gnews Submission of site to Gnews 6. ...............................................................................................................................................................................................EXCESSIVE DUPLICATION OF CONTENT VIA PAGINATED NAVIGATION & FACETED NAVIGATIONhttp://www.helpage.org/blogs/search/pakistan-floods/?page=1Check out this pagination guide: Best Practices for SEO & User Experience (SEOmoz), be careful with rel=canonical and use noindex, avoid robots.txt if you can 7. ...............................................................................................................................................................................................3) CANONICALISATION CLASSIC ISSUETwo identical copies of the homepage, both well linked to....Weve sent a second round of feedback on this issue, indexed search pages and malformed URLs in rel=canonical 8. ...............................................................................................................................................................................................MANY PDFS ON THE SITE (300+) WITH NO HTML PAGESPeople link to great resources always consider optimising your digital assets PDFs are a nightmare for SEO always put your content on its own page and share with others in communities such as scribd 9. ...............................................................................................................................................................................................12% of all visits to the site use Internet Explorer 6.0. Its an unfortunate fact that this ancient browser is still in use in many corporate offices and homes. In Q1 2011, 1,785 people missed the sidebar on the site due to a lack of support for this browser. 10. ...............................................................................................................................................................................................BANNER AD: DONATIONSUsing some basic CRO principles we wireframed a new donations banner ad to test 11. ...............................................................................................................................................................................................REMOVE STEPS IN THE DONATION PROCESSThe current donation process had 6 stages. The aim was to reduce the amount of pages and speed up the process of form completion. The new proposed process combines the elements of the original with fewer stages. 12. ...............................................................................................................................................................................................BADGES AND SOCIAL CALL TO ACTIONSMany of the interactive processes, quizzes and petitions had no further call to action for the user. Support helpage by displaying their badge, becoming a fan, tweeting your score or sharing the donation youve just made 13. ...............................................................................................................................................................................................THANK YOU richard@seogadget.co.uk@richardbaxterThanks for listening! Check out our blog at SEOgadget.co.uk for more actionable guides and tips or hire us for SEO, Conversion Rate Optimisation and bespoke technology consulting.