F U N C T I O N S O F P O P P R O M O S

  • Published on
    14-Apr-2017

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  • THE FUNCTIONS OF POPULAR MUSIC VIDEOS

    To anchor bands image (aesthetic/ideological/generic)

  • To integrate into and compliment an extensive and co-ordinated cross-media marketing campaign

  • To sell the single (via high street and online retailers/download) and thus to sell and promote the album

  • To provide universal accessibility to the artist

  • To generate an illusion of artist and audience interaction

  • Often to provoke controversy that stimulates publicity and potentially sales

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