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What made Facebook “Like” WhatsApp?

facebook acquired whatsapp

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what made facebook like whatsapp

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Page 1: facebook acquired whatsapp

What madeFacebook “Like”WhatsApp?

Page 2: facebook acquired whatsapp

How Facebook perceivesWhatsApp on abusiness level?

Page 3: facebook acquired whatsapp

WhatsApp in the previousyears have emerged as a

threat and also anopportunity for Facebook

Page 4: facebook acquired whatsapp

Reasons which madeFacebook to acquire WhatsApp!

Page 5: facebook acquired whatsapp

#1 – Phenomenal Growth

WhatsApp’s ever increasing user base

Page 6: facebook acquired whatsapp

#2 – Stronghold in mobile market

WhatsApp’s phenomenal revenue figures on mobile platforms

Page 7: facebook acquired whatsapp

#3 – Facebook’s absence in “Dark Social”

Ever growing information transfer through private platformswhere Facebook’ share was very less.

Page 8: facebook acquired whatsapp

#4 – Facebook was getting “old”

WhatsApp was clearly becoming more and more popularamongst younger audience

Page 9: facebook acquired whatsapp

#5 – WhatsApp was getting hotter

As compared to its competitors, daily message volumewas accelerating much faster than predicted.

Page 10: facebook acquired whatsapp

#6 – Technical Prowess

If a product is technically sound along with beingpopular, what else a potential investor needs

Page 11: facebook acquired whatsapp

#7 – Facebook Messenger was losing its grip

Facebook Messenger was only popular in US,and was losing its grip in rest of the world.

Page 12: facebook acquired whatsapp

Hence, Facebook pressed the“Like” button on

WhatsApp