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Building a Community on Social Media (Facebook) is both Science & Art. You can leverage Facebook Community for Brand Building, Customer Engagement and Online Lead Generation. Learn to master the Art n Science of Facebook Community Building.
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© Digital Vidya
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Community Building on
Facebook (B2B)
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Time Has Not Changed
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You are a
Professional! You
don’t have an Email?
You are a Company!
You don’t have a Blog?
You are a Brand! You
don’t have a Facebook
Page?
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# of Fans: Currency for Success!
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Quiz Time!
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Facebook Edge Rank
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Framework for Success!
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Community Objectives
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25% Revenue through Facebook
facebook.com/Chumbak
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© Digital Vidya
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What are your objectives?
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Who are
they?
What’s in it
for them?
Community Objectives
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Positioning
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Positioning
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Who’s your TG? What can you
offer to them on Facebook?
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Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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Engagement
Key to Success on Facebook!
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What causes Engagement?
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Humor
Guess this Social Media Channel?
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Humor
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Debate <|>
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Breaking News!
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Current Affairs
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Crowdsourcing
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Questions ?
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Sensationalism
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Educate + Entertain
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Text vs Rich Media
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Apps + Contest
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What’s your engagement plan?
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Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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What’s your publishing plan?
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Promote
Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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Open Graph Applications
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■ In 2 months, 9 Millions
People added App to their
Timeline
■ 6 Million Facebook Visitors
everyday
■ 2 Million Stories Published
back on Facebook
everyday!
Dailymotion
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How will you promote?
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Promote
Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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How to measure Success?
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Facebook Insights
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Fans
Reach
Talking About This
Who’s Engaging?
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Key Takeaways!
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Scalable Content is the Key!
Mon Tue Wed Thur Fri Sat Sun
Poll Quiz Exercise Case Study Puzzle Humor Article
Contests
Festive Occasions
News/Announcements
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Thank You!
Our upcoming Social Media Trainings
Bangalore Delhi Mumbai
Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5
Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)
/MyDigitalVidya /digitalvidya bit.ly/dv-grp
More details @ www.digitalvidya.com
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