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Facebook marketing can be frustrating if you don't have a proven game plan. One of the biggest problems for marketers is converting Facebook fan page likes into quantifiable leads. For more great insights see the entire blog post at http://digitalmarketer.com/dmblog/getting-from-likes-to-leads-with-facebook/
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Getting From Likes To Leads With Facebook
Businesses can use their Facebook page
to generate leads.
That is the ultimate goal of the business’s Facebook after all, right?
Here are a few
strategies to get fans to engage and even
opt-in.
Things like bribing fans with exclusive Facebook content
“like gates”
are proven to convert fans into
leads
(plug-ins that show fans attractive content offers when they "like" you)
The most
important
thing isFOCUS
Focusing your social media campaigns
– not just Facebook – around the all-important call-to-
action.
For example, when we go to our
Facebook page to promote this
post, we’ll make sure and tell our fans
what it is we want them to
do
Something like, “Like us” or “Tell us what
you think about
using Facebook to get
leads.”
After all, your business’s social media efforts should all be working to build more relationships, engage more fans, and
help you make more MONEY.
One of our favorite strategies:
Facebook contests
Not only are Facebook contests a great way to engage fans – they’re super
fun
The main thing to remember is:
Everything you put on
Facebook should
work to grab more
fans.
Do this with great informatio
n and great
offers.
Don’t appear
robotic
by using too many automatic
feed updates.
Lab Members: We have an awesome “Facebook Contests” video in our RAW Training
section. This video walks you through exactly how to set up a Facebook contest that not only brings you leads, but does so while
staying within Facebook’s guidelines.