Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway

facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2011 Mari Smith©2011 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 1


Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”


World Facebook World Facebook connectionsconnections

Details at: http://on.fb.me/worldfbmap


664 million active members 250 million access via mobile device Half log on daily Average session time = 55 minutes!


The world on FacebookThe world on Facebook

Source: www.socialbakers.com


Norway on FacebookNorway on Facebook

Total Facebook users: 2,554,600

Penetration of population: 54.63%

Global Facebook users: Norway is #47

Penetration: Norway is #9!



Norway users’ age on Norway users’ age on FacebookFacebook56% age 25 and up!Fastest growing = age 25-34.


To help the world connect & communicate more effectively…


Your customers spend most of their online time on Facebook.

You get to tap into Facebook’s 660+MILLION member base!

You can build a community of unlimited raving fans… and easily create customers for life!

Why create a Facebook Fan Why create a Facebook Fan Page?Page?


Global fan page Global fan page popularitypopularity



It’s your choice:◦Use your profile for known friends/family.◦Tight privacy settings.◦Focus on Fan Page for business.OR◦Use your profile for professional networking + extended community + personal.

◦Make use of Friend Lists to determine who sees what content.

◦PLUS use Fan Page for business.

Personal vs. Business…Personal vs. Business…How to differentiateHow to differentiate



Refer to this post for additional help on personal vs. business:

http://socialmediaexaminer.com/facebook-101-business-guide/

Facebook 101 GuideFacebook 101 Guide


News FeedNews Feed


Personal profilePersonal profile


Fan page / Business pageFan page / Business page




Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with strategic alliance partners Establish yourself as a leading authority Improve customer service



Custom tab converts visitors to fans at 47% vs. wall at 23%.


#1 = increase conversionsVisitors immediately feel in the right place

Inviting, compellingProvide an “experience” – not just a static page

InteractiveKeep it fresh


www.facebook.com/enchantment


Top 10 brands in Norway on Top 10 brands in Norway on FacebookFacebook



NextGenTelNextGenTel


See facebook.com/marismith ◦BIG APPS List!


Networked Blogs◦Import blog posts but don’t post to wall

Twitter app◦Involver

Selective Twitter appVpype – live video broadcastingSlideShareSee: http://bit.ly/75fbapps


Five latest uploaded or tagged photos

Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin


Yours + “OPC: Other People’s Content”

50/50


What to post:◦Short, easily applied tips◦Questions◦Invitation to ask Questions◦How-to tutorials◦Polls◦Quotes


Blog subscriptions◦Technorati.com

Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists


“The more similar we are, the more invisible we become.”

David Tyreman


As much as 90% of Facebook users do not return to the fan page once they click the Like button…

…they only see and interact with content in the News Feed!

NEWSFLASH!NEWSFLASH!


NFO: News Feed OptimizationNFO: News Feed Optimization


Facebook Ads“Think outside Facebook!”

◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media

“Radical Strategic Visibility”http://bit.ly/21waysfb


www.facebook.com/brandpermissions

Print media & signagePrint media & signage


www.facebook.com/charlotterusse

Storefront displayStorefront display


The most targeted traffic your money can buy

Facebook adsFacebook ads



Like button, Like box, Comments plugin

Wibiya toolbar www.wibiya.com

LIKE at every LIKE at every opportunity!opportunity!



Non-fans land on a unique tabWall tab shows Posts by page and fansWall posts turned on (posts, photos, videos,

links)

Prompt commentingPersonalizedRelevant contentVariety of contentDaily updates




FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!


eCommerce apps: payvment, ecwid

Fcommerce - Shopping on Fcommerce - Shopping on FacebookFacebook




Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes



Community manager(s)TrainingResourcesFan page company policyRevisit objective(s) of your fan page



Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:

www.marismith.com