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In this month’s Facebook demographics report www.catvertiser.com present changes in Facebook user growth and age breakdown over the last two months. Important news to start with: general Facebook condition is just fine. In each of the analyzed countries, Facebook grew during the last month. What’s more, Facebook user growth in developing countries (Brazil and Turkey) exceeded respectively 3% and 2%. In the US, the biggest market for Facebook, we saw 1,34% increase. What’s really important, the theory that youths are leaving Facebook, seems to be exagerrated. There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18. The general tendency shows that age groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country.
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Facebook Month-To-Month Demographics Change
February 2014
In this month’s Facebook demographics report we present changes in Facebook user growth and age breakdown over the last two months.
Facebook Month-To-Month – February 2014
Important news to start with: general Facebook condition is just fine.
In each of the analyzed countries, Facebook grew
during the last month.
Facebook Month-To-Month – February 2014
What’s more, Facebook user growth in developing countries (Brazil and Turkey)
exceeded respectively 3% and 2%.
In the US, the biggest market for Facebook, we saw 1,34% increase.
Facebook Month-To-Month – February 2014
What’s really important, the theory that youths are leaving Facebook, seems to be exagerrated.
There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18.
Facebook Month-To-Month – February 2014
The general tendency shows that age groups from 19 to 45 years stands steady
at the numbers from the previous month and the percentage of users above 45 grows in almost
every analyzed country.
Facebook Month-To-Month – February 2014
Featured countries
Facebook Month-To-Month – February 2014
User growth by country
Facebook Month-To-Month – February 2014
User growth by country: January to February 2014
Source: Facebook.com
0
20 000 000
40 000 000
60 000 000
80 000 000
100 000 000
120 000 000
140 000 000
160 000 000
180 000 000
200 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
+1,34%
+0,21% +0,68%
+0,95% +1,82% +0,31% +1,17% +2,96%
+2,32%
+3,52%
+0,46%
User growth by country: 13-18 years old
Source: Facebook.com
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
18 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00% 0,00%
-‐1,54%
-‐1,32%
-‐1,41%
0,00% 0,00% 0,00%
+1,20%
+3,13%
-‐1,39%
User growth by country: 19-24 years old
Source: Facebook.com
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00%
0,00% 0,00%
0,00% 0,00% 0,00% 0,00%
+3,57% +4,35%
+1,92%
+9,09%
User growth by country: 25-34 years old
Source: Facebook.com
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00%
0,00% 0,00% 0,00% 0,00%
0,00% 0,00%
0,00%
0,00% +5,88%
+1,85%
User growth by country: 35-44 years old
Source: Facebook.com
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00%
0,00% 0,00%
0,00% 0,00% 0,00% 0,00% 0,00%
+4,17%
+5,19%
+3,13%
User growth by country: 45-54 years old
Source: Facebook.com
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00% 0,00% 0,00% 0,00%
+8,33%
+4,17% +6,67%
+6,67% +10,00%
+3,03%
+2,41%
User growth by country: 55-64 years old
Source: Facebook.com
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
18 000 000
20 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00%
+2,38%
+1,11% +3,08% +3,37% +5,26% +3,95% +5,26% +6,45%
+7,69% +1,96%
User growth by country: +65 years old
Source: Facebook.com
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
United States Canada United Kingdom
Germany France Spain Italy Poland Turkey Brazil Australia
January 2014 February 2014
0,00%
+1,75%
+3,39% +2,38% +3,03% +5,26%
+3,57% +4,88% +6,38%
+1,72% +3,23%
Age breakdown by country
Facebook Month-To-Month: February 2014
Age breakdown by country - USA
Source: Facebook.com
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
46,07%
53,93%
0,00%
0,00%
0,00%
-‐1,32%
+8,33%
+2,38%
+1,75%
Age breakdown by country - Canada
Source: Facebook.com
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
46,24%
53,76% 0,00%
0,00%
0,00%
0,00%
-‐1,41% +1,11%
+3,39%
Age breakdown by country – United Kingdom
Source: Facebook.com
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
10 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
48,57%
51,43%
0,00%
0,00%
0,00%
0,00%
+4,17%
+2,38%
0,00%
Age breakdown by country – Germany
Source: Facebook.com
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
51,82% 48,18
% 0,00%
0,00%
0,00%
0,00%
+3,57%
+3,08% +3,03%
Age breakdown by country – France
Source: Facebook.com
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
48,95%
51,05%
0,00%
0,00%
0,00%
+4,17%
+6,67%
+3,37% +5,26%
Age breakdown by country – Spain
Source: Facebook.com
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
48,98%
51,02%
0,00%
0,00%
0,00%
0,00%
-‐1,54% +5,26%
+3,57%
Age breakdown by country – Italy
Source: Facebook.com
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
53,49% 46,51
%
0,00%
0,00%
0,00%
0,00%
+4,35%
+3,95%
+4,88%
Age breakdown by country – Poland
Source: Facebook.com
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
48,33%
51,67%
0,00% 0,00%
+5,88%
+5,19%
+6,67% +5,26%
+6,38%
Age breakdown by country – Turkey
Source: Facebook.com
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
64,17%
35,83%
0,00%
0,00%
+3,13%
+1,92% +1,85%
+10,00%
+6,45%
Age breakdown by country – Brazil
Source: Facebook.com
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
46,51%
53,49%
0,00%
+1,20%
+9,09%
+3,13%
+3,03%
+7,69% +1,72%
Age breakdown by country – Australia
Source: Facebook.com
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
January 2014 February 2014
46,88%
53,13% 0,00%
0,00%
0,00%
-‐1,39% +2,41%
+1,96%
+3,23%
To stay up to date with the stats, like us on Facebook: www.facebook.com/catver=ser or drop us an e-‐mail at hello@catver=ser.com
Facebook Month-To-Month – February 2014
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Facebook Month-To-Month – February 2014
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