Fake It Till You Make It

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    13-Apr-2017

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  • An excerpt from the bestseller

    How to Completely Change Your Life in 30 Seconds

    By Robert C. Worstell - edited from the talks of

    Earl Nightingale

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  • Fake It Till You Make It - 1

    When I was an announcer/writer at radio station KTAR in

    Phoenix, Arizona, my goal was to become a network

    announcer in Chicago or New York, the national

    headquarters of radio at that time. I listened to the network

    announcers and practiced reading commercials as they did

    so that the copy sounded spontaneous and ad-libbed. I

    studied the delivery of every first-class network announcer

    in the country, and soon I could sound very much like them.

    Every commercial I read on the air at KTAR, whether for

    the local mortuary or sporting goods store, I read as though

    it were a national commercial for the most world-renowned

    company.

    I gave so much pizazz to the local commercials my

    announcer friends soon dubbed me Network and kidded

    me - found my efforts ludicrous. They were helping me on

    my way. Why do you knock yourself out on those

    ridiculous commercials? they'd ask. And I would smile and

    go about my business.

    I would listen every day to those men and women who were

    at the very top of my field, and no matter how mundane the

    copy or humble a place of business, when I stepped up to

    the microphone, I had a picture of the entire country

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  • Fake It Till You Make It - 2

    listening to every word I spoke. I gave it my very best -

    always.

    And after 2 years of KTAR in Phoenix, I felt I was ready

    for the big time. I told my friends I'd soon quit and head for

    Chicago. My announcement was met with unbelieving

    stares and the most vociferous arguments. There are 450

    union card-carrying announcers walking the streets of

    Chicago trying to get work in the big stations there, I was

    told. But my mind was made up, and I bought a one-way

    ticket to Chicago.

    In Chicago I took a room at the old Chicagoan Hotel in the

    Loop, bought a copy of the Chicago Tribune, and turned on

    my portable radio. There were two target radio stations.

    They were the two biggest and the best at the time, WBBM

    CBS in the Wrigley Building on Michigan Avenue, and

    WMAQ NBC in the Merchandise Mart. I tackled WBBM

    first. I'll never forget that first day in those beautiful, posh

    surroundings. The marble floors, the uniformed elevator

    starters, those fabulous brass and glistening hardwood

    elevators.

    Report excerpted from How to Completely ChangeYour Life in 30 Seconds

    http://livesensical.com/go/zon-cyl/http://livesensical.com/go/zon-cyl/

  • Fake It Till You Make It - 3

    Al Morey was program director at the time. He was most

    cordial and immediately led me to a large nearby studio for

    an audition. He gave me a fist full of copy that included

    some tricky commercials and part of a newscast.

    The studio was as impressive as the rest of the place, very

    large for one thing, with a concert grand piano and sound

    effects paraphernalia. I walked to the standing microphone

    and looked into the darkened engineer's room beyond the

    slanting glass. There was an old-time engineer, and Al

    Morey nodded his head and threw me a hand cue, and I

    began.

    After my interview he told me he'd let me know, and the

    next day I repeated the process at WMAQ. Then I waited.

    Finally, Al Morey called. I not only had the job, I was under

    contract for more money than I had dreamed of earning. My

    2 years of doing network commercials for a local radio

    station had paid off, and I was now a CBS network

    announcer on a station whose coverage blanketed most of

    the Midwestern United States, to say nothing of the

    country's second largest metropolitan market.

    Indeed, I had arrived. I was giddy with a sudden inflation

    of my self-esteem. I was a passable writer, and I could

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  • Fake It Till You Make It - 4

    hold my own with any announcer in the country. I was off

    and running. My preparation had paid off. Where were all

    those 450 unemployed union card-carrying announcers?

    Report excerpted from How to Completely ChangeYour Life in 30 Seconds

    http://livesensical.com/go/zon-cyl/http://livesensical.com/go/zon-cyl/

  • Fake It Till You Make It - 5

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