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HI, WE’RE FANDOM. the un-agency

Fandom Marketing Intro

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Page 1: Fandom Marketing Intro

HI, WE’RE FANDOM.

the un-agency

Page 2: Fandom Marketing Intro

FANDOM MARKETING is an enterprise social media agency.

Page 3: Fandom Marketing Intro

INTEGRATING to all of your channels to create a social ecosystem.

THE  SOCIAL  BRAND  

ORGANIC  SOCIAL  MEDIA  

PAID  SOCIAL  MEDIA  

WORD  OF  MOUTH  

ENGAGEMENT  

Page 4: Fandom Marketing Intro

We build online communities for BRANDS.

Page 5: Fandom Marketing Intro

strategy

 

•  Community management •  Influencer outreach •  Event activation •  Social  media  contests  •  Long  tail  SEO  •  WordPress  web  design  •  Email  markeEng  

•  Blogging •  White papers •  Infographics •  Social media photos •  Social media posts •  Multi-touch point messaging

•  Social media audit •  Social media strategy •  Content plan •  Social media for events •  Lead and CRM integration •  Measurement

management

content marketing

 

advertising

 •  Facebook advertising •  Twitter advertising •  LinkedIn advertising •  A/B testing •  Creative •  Media planning

A BREADTH of digital agency services, with DEPTH in social media.

Page 6: Fandom Marketing Intro

Except, we’re the un-agency.

Page 7: Fandom Marketing Intro

Fandom Big Agencies Specialized experts Generalized “one-stop shop”

Strategic consultants Account managers

Reasonable hourly rates Heavy overhead blended rates

Hire social marketing pros Hire interns

What’s best for your business How to best spend the budget

Share our secret sauce Proprietary processes

Support in-house collaboration Want full ownership

Integrated marketing Siloes competing for budget

Direct access to do-ers Layers of handlers

Service what we know

Sell everything, while figuring it out on your tab

vs.

Page 8: Fandom Marketing Intro

Our deep expertise in WORDPRESS and SOCIAL TECHNOLOGY makes for

smart implementation & analytics.

WE SPEAK GEEK!  

¨  WordPress experts ¨  Efficient web design using high

quality themes ¨  Fully leverage the WordPress CMS

and platform features ¨  User experience and IA planning ¨  CRM, Salesforce.com, email

platform, and other integrations ¨  WordPress customization ¨  WordPress for enterprise ¨  eCommerce ¨  BuddyPress community, forums ¨  Social media, Google Analytics

and SEO are standard ¨  Professional hosting and

maintenance if needed ¨  Social media feeds and display ¨  Social media contest apps

Page 9: Fandom Marketing Intro

Let’s see the work.

Page 10: Fandom Marketing Intro

•  Social website integration

•  Community management

•  Influencer outreach

•  Content marketing

brand community [Sport Chalet]

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Blogging

Influencer outreach

Tweeting

Facebooking

Pinterest & Instagram pics

community management [Sport Chalet]

Page 12: Fandom Marketing Intro

contests & promotions [Sport Chalet]

Social Design Social Advertising

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Social media photo contest landing page

Event Tweets

social media activation for events [NetApp Insight]

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event marketing [NetApp Insight]

Foursquare

Lanyrd

Facebook event

Slideshare Content Marketing

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Facebook

b2b community building [NetApp Insight]

Live event tweeting

Vine videos

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LinkedIn

b2b integrated content marketing [Blue Rocket]

Google+

White Papers

CRM integration: Salesforce.com > WordPress > email

Twitter

Blogging

PR distribution

Page 17: Fandom Marketing Intro

Contact us today to learn how we can make your business social.