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**GLITCH ALERT** Slideshare won't let me add a YouTube video to a Slidecast. Ho hum. So here's a link to the video mentioned halfway through: http://youtu.be/lsjc2uDi1OI *** PLUS - ignore the notes below. They're gibberish. I'd delete them if I could! *** This talk was done at the Society of Digital Agencies Member's Conference in Montreal. The audience consisted of the top people from the top digital agencies around the world. They may have been more intimidating if they were less hungover. The talk is aimed at digital agencies. However, people from other marketing disciplines may still get something out of it. I mention my book in the talk. If you fancy a peek, you can download a free sample at http://userguidetothecreativemind.com And you can find out more about my company, Additive, at http://getadditive.com
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Society of Digital Agencies Keynote talk...
Extracting plagiarism...
Parsing bullshit...
Compressing tedium...
99% complete
Farewell DigitalIt was funwhile it lasted
Who is this
peculiar chap?
DaveBirss@
addi+ivegetadditive.com
future of
advertising
podcast
A USER GUIDE
TO THECREATIVE
MIND
A USE GUIDTO THCREATIV
MIN
Dave Birss
addi+ive
Understanding where ideas come fromand helping you have more of them
YOURS
TODAY
FOR
$10!
YOURS
TODAY
FOR
$10!
STOP
HAMMER
TIME!
z
SO,ADVERTISING’S
DEAD,IS IT?
time
seniority
time
seniority
time
seniority
time
seniority
1991
time
seniority
1991
Digital Other
lineON
lineOFF
line ?WHAT
advertising
direct marketing
sales promotion
public relations
advertising
direct marketing
sales promotion
public relations
DIGITAL!
advertising
direct marketing
sales promotion
public relations
z
START
END
investment return
investment return
idea
idea
idea
idea
idea
idea
idea
idea
idea
idea
big opportunities
5
Invade the
world of
advertising
Become a
production
resource
BE an
innovation hub
Make products
Or just be
truly, truly
awesome
Shut down?
Y / N
Shut down?
Y
A USER GUIDE
TO THECREATIVE
MIND
A USE GUIDTO THCREATIV
MIN
Dave Birss
addi+ive
Understanding where ideas come fromand helping you have more of them
YOURS
TODAY
FOR
$10!
YOURS
TODAY
FOR
$10!
