Finally, a better way to attract your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Finally, a better way to attract your ideal customers

Mark Germanos

I (point at me) and not drawing a pension from anywhere. My ideas work. They have to work, or else I would end up living in my parents' basement.

Mark Germanos

Let me explain what I do. I am a business author and speaker. I am a business coach...I help my clients make money. I am a computer guy.


You do not have to take notes


What do you already knowabout Internet marketing?


Not ready for this yet…




Your ideal customers…


Success looks like this


What success looks likein Google search results

Key phrase and Ranking ResultsSacramento SEO 1, 2, 4 4,980,000Sacramento PPC consultant 6, 7 6,570,000Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000

Mark Germanos

From Memorial Day, 2012Monthly numberscloud computing Sacramento 1.6 Million resultsIT solutions 1.2 Billion results, 9.1 Million searchesIT support 9.2 Billion results, 20.4 Million searchesSacramento small business 41 Million results, 1,000 searchesSacramento business revival 3.6 Million results


What success looks likein web site visits


1


Get a professional picture


Get a professional picture


2


Manage your image


When something good happens…


3


In 15 words, why should I do business with you?


Continue the conversation“My ideas save my bosses/clients $$”“I will make your life easier”“I turn your problems into solutions”“This is what I do. I’ve been doing it…”



1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.



In 160 characters, why should I do business with you?


You


4


Key phrases attract your ideal customers to you


Key phrases attract my ideal customers to me

Sacramento SEO

Sacramento PPC Consultant

Sacramento Small Business Revival


5


You need content


You need content

6,000 words60 minute speech

14 pages


Post your content…everywhere


14 pages


Reuse content?


14 pages


Reuse content?Yes Yes Yes Yes Yes Yes Yes Yes




Success looks like this


Web: www.yourseowizard.com Facebook: www.facebook.com/cameronparkcomputerTwitter: www.twitter.com/markgermanosLinkedIn: www.linkedin.com/in/markgermanosYouTube: www.youtube.com/user/markanthonygermanos Phone: 415-997-8864, 916-752-6767E-mail: mark@yourseowizardcom

Easy to find me? Yes!

http://www.yourseowizard.com/

http://www.facebook.com/fixyourbusiness

http://www.twitter.com/markgermanos

http://www.linkedin.com/in/markgermanos

http://www.youtube.com/user/markanthonygermanos

mailto:[email protected]

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

1. e.g. I use web tools to help your ideal customers find you.

2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.

3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____.



Key phrases attract your ideal customers to you

e.g. Sacramento SEO


What we covered today

Task Why bother? How to get it done 1. Professional picture

Create a professional image Get a professional picture taken, then upload it to your online profiles

2. Protect your image

Prevent embarrassing pictures from appearing in your profiles

Remove your TAG from pictures

3. Create your summary

Online profiles will request summaries. People want to read short and sharp summaries

Write a 15 word response to: “Why should I do business with you”?

4. Identify your key phrases

Help your ideal customers find you Identify what they must type in a Google search window to find you

5. Publish sufficient content

The more content you create, the more attractive you become

Record/write 6,000 word manifesto for blog entries


Pump up your uLinkNetwork profile

WeWillFixYour.biz

Mark Germanos

Let me explain what I do for a minute. I do three things. 1. I do IT solutions. Yes, I'm a computer guy and have been since 1992. 2. I do business consulting. I go in and show people how to save money. 3. I do SEO and social media marketing. If you Google "Sacramento small business revival," you will find me all over page 1. I don't do everything, but my clients do get great results when they take my advice.

Mark Germanos

If the person introducing me follows the intro, I should skip this slide and thank the person introducing me.

Primary themes• Professional picture

– What I post– What other people tag– Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards,

Google+• Develop the 15 word response

– Show where I can use it. LinkedIn, blog, FB, web site bio– Story of why I wrote my first one and why you need one online

• Google Video (YouTube)– What you need to make a good video– Camera shy– Example of a YouTube video success (Tamara Dorris)

• Keyphrases (the bridge)– What you selling– What your ideal customer wants to buy

• 6,000 word manifesto– Web site, blog, responses to others’ blogs, articles