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Find Where Your Customers Are Online Walkabout 180 #W180 Dave Delaney @davedelaney @griffintech Monday, December 6, 2010

Find Where Your Customers Are Online

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Whether you’re a new business looking to build a customer base, or you’re an established brand, consumers are on the web talking right now. Let's look at ways you can reach the customer you are searching for to grow your business.

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Page 1: Find Where Your Customers Are Online

Find Where Your Customers Are Online

Walkabout 180#W180

Dave Delaney @davedelaney @griffintech

Monday, December 6, 2010

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A little about me...

• Born and raised in Toronto• TRS 80• Bulletin Board Systems• Spotted Galway• Blogging at DaveMadeThat.com since January 2007 (started in May 2005)• Moved to Nashville in May 2007• BarCamp Nashville• PodCamp Nashville • Geek Breakfast• Griffin Technology since September 2008• Nashcocktail

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What are your goals?

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Chris Brogan’s30 60 30 RULE

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Listen

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Listen

Connect

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Listen

Connect

Publish

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FLEUR DE LIS FLAVORS

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Tanisha Hall

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How to use Twitter

Search and Monitor

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• More than 500 million active users• 50% of our active users log on to

Facebook in any given day• Average user has 130 friends• People spend over 700 billion

minutes per month on Facebook

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What’s the 2nd most popular search engine?

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Create a new Gmail address

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Create a new Gmail address

Export your customer’s email addresses from your newsletter or database to a CSV file.

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Create a new Gmail address

Create a new Twitter account for your business/you with that address.

Export your customer’s email addresses from your newsletter or database to a CSV file.

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Create a new Gmail address

Create a new Twitter account for your business/you with that address.

Export your customer’s email addresses from your newsletter or database to a CSV file.

Use the “Find Friends” tool in Twitter to import your CSV file. Follow your customers.

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Create a new Gmail address

Create a new Twitter account for your business/you with that address.

Export your customer’s email addresses from your newsletter or database to a CSV file.

Use the “Find Friends” tool in Twitter to import your CSV file. Follow your customers.

Export your LinkedIn connections as a CSV file and import to Twitter.

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60 million Americans use smartphones.

Source: Comscore

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Smartphone usage increased by 15% from July - Sept 2010.

60 million Americans use smartphones.

Source: Comscore

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Smartphone usage increased by 15% from July - Sept 2010.

60 million Americans use smartphones.

234 million Americans used a mobile device from July - Sept 2010.

Source: Comscore

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Your customers are online.Give them a way to connect with you.

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Thank you

www.davemadethat.com/180@griffintech and @davedelaney

Monday, December 6, 2010