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Presented at The New Riders Voices That Matter: Web Design conference in Nashville, TN June 11, 2008.
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What is Findability?
Three Simple Goals
Help more people find your site
Help people find content within your site
Encourage return visits
More Than Just SEO
INSIDE / OUTSIDERSS mod_rewrite
microformats
speed optimization
social networking
robots.txt
tell a friend
semantic markup
accessibility
mailing lists sitemap.xml web analytics
content
search utilities design
information architecture
copywriting
copywriting
progressive enhancement
SEO
ping services
open licensing: attribution
analog marketing
email marketing
register with search engines
contribute to a community
publish on other sites
link building
event sponsoring
search advertising
link directories
design competitions
Designing for Findability
“This is where you want to look”
The Power of Contrast
One of these kids is doing his own thing
Color
rydercup.com
Size
andyrutledge.com
Shape
webjetiva.com
Orientation
escapecrate.co.uk
juctinteractive.com
Designing to Direct Traffic
happycog.com
expressionengine.com
adobe.com
Designing to Create Repeat Traffic
bartelme.at
boagworld.com
danielrichards.biz
fray.com
Putting Users Back On Track
mailchimp.com
garrettdimon.com
The Case StudySoup Studios
web standards foundation
Giving the Design Meaning
image replacement
image replacement
Give Your Design Meaning
emphasize keywords
Giving the Design MeaningFunneling Traffic
progressively enhanced
texture & orientation
Giving the Design Meaning
Increasing Attendance
portable content
Giving the Design Meaning
Still Haven’t FoundWhat I’m Looking For
include search
Giving the Design Meaning
Findability Through Aggregation
straight outa Flickr
Increasing the Odds
Your Questions
http://buildingfindablewebsites.com
