Finding A Job: From Handshakes to Keystrokes

Finding a Job: From Handshakes to Key Strokes

Pat PriceLillian Bjorseth

What is Networking?

• Active process• Dynamic process• That links people• Into mutually beneficial relationships• To build social capital

“Word of mouth is the most effective marketing tool.”

©2010. Duoforce Enterprises, Inc. Lisle IL

FIND a job

You

Social Capital

Handshakes to Keystrokes

Targets

Mass Techniques

Focused Techniques

YOUCopyright © 2010 The Price Group, Inc.

Connectors Mentors Referral partners Leads Influencers

Online Networking Face-to-face networking

Interviews Email Conversations Letters

YOU


Copyright © 2010 The Price Group, Inc.

Blogs with Job Boards

Job Search Landscape

http://twitter.com/

http://www.linkedin.com/home?trk=hb_logo

http://wink.com/

GET FOUND

You

Social Capital

Connectors Mentors Referral partners Leads Influencers

Your Personal BrandSM profiles Content BlogSM posts Videos Articles

Online Networking Face-to-face networking

Interviews Email Conversations Letters

YOU



your personal BRAND

Skills and Knowledge

PersonaExperience


your personal BRAND

Skills and knowledge

PersonaExperience

message

philosophy

proof

energy

your image


Image is the ^ of the IcebergTip


Personal Image – Appearance

• Appropriateness (color, style, fit)• “Casual” still means business• Accessories that complement/not

detract• Good grooming from head to foot


Personal Image - Behavior

• Walk• Posture• Handshakes• Gestures• Eye Contact• Facial

Expressions


What is a Verbal Business Card?

• Is the front end of your elevator pitch• Lasts about 10-15 seconds • Contains benefits• Informs and intrigues• Makes you more memorable • Sells!


(Before)

I’m John, and I’m a psychologist. I do stressmanagement programs to help you get overthe stress in your career, especially when youlose your job.

Sample Verbal Business Card


(After)

I’m John, and I have developed a

three-point program to help you take

your career to a new level.

Sample Verbal Business Card


To be included:•First, last name•What you do•Benefit to others•Active verbs

Verbal Business Card Ingredients - Generic Version


Probably not included: Company name Company location Adjectives, adverbs

Verbal Business Card Ingredients - Generic Version


Not included: Company title How you do it Business label (attorney,

trainer, etc.) Exaggerated claims Industry jargon

Verbal Business Card Ingredients -Generic Version


Create Your Verbal Business Card

What do you do?

What services/products do you provide?

What do you say when people ask?

How do you do it differently?What’s your UO (Unique Offering)?

What value do you add?

Why would someone hire you?


Features Benefits(Characteristics, highlights) (Advantages,

outcomes)

Turn Features Into Benefits


The one thing it needs to invokefrom others is “How?”

Your Verbal Business Card


I am ______________________, and I(help/work with/) ___________________________________________________________________________________to _________________________________________________________________________________________________

Your Verbal Business Card


Top-of-the-Mind Positioning

When people think of ,

they think of

People think of you first/refer you when they or someone they know needs your products or services.

{your name}

{product/service}

Tip!


Pat Price630.717.8332

[email protected]

www.thepricegroup.bizwww.NapervilleMarketingIdeas.com

Lillian Bjorseth630.983.5308

[email protected]

www.lilliancommunicates.comwww.greaterchicagonetworking.com