1. Finding Your Way Through Location-Based Media:Case Study+ ++ +4 7 4q5 + q ++ + David Staas SVP, Marketing[email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla Finding Your Way Through Location-Based Media:Case Study

2. Places 3. Proliferation of Devices W orldwide smartphone sales will stretch 468 millionunits in 2011, a 57.7% boost from 2010 Source: Gartner, April 2011. Source: JiWire, Q2 2011 Source: Gartner, April 2011 Source: JiWire, Q2 2011 Average devices owned by themobileaudience 2.4 4. What location-based services areyou most interested in? Source: JiWire, Q1 2011. 5. Mobile Driving In-Store Purchasing 31 % Purchased In-Store +5 % Researched on Mobile 6. COMPASS:Locationize Your Brand A rich media, app-like location experience to connect consumers Engage consumers when they are near Your Brands Locations 7. Best Buy and JiWire Compass Location-Based Advertising on Any Device 8. Summer Campaign: Connected on the Go

May/June 2011

Help match consumers with the right technology for their needs while on the go

Mobile: Drive consideration & traffic to Best Buy

9. 10. Local Market Campaign Connected Stores 14 Stores, Las Vegas & Pittsburgh Best Buy & JiWireTwo Location-Based Compass Campaigns National Campaign Connected on the Go 1,101 Stores, All Markets 11. Campaign 1: Connected on the GoNational, May & June 2011

Campaign Details:

National Campaign across 1101 Best Buy Stores

Cross channel:Smartphones, Tablets, Laptops

Across mobile & Public Wi-Fi

Same experience, but unique to each media

x 12. Campaign 2: Connected Stores Las Vegas & Pittsburgh, May 2011

Campaign Details:

Mobile Only Campaign

Delivered through Location-Based Apps

Engaged consumers near the 14 Best Buy Stores in target markets

13. Results: Store Level Engagement National Pittsburgh % consumers who clicked on individual store locations 10 % Las Vegas 18 % 12 %

Drill-down insights on individual market differences & performance

Compare individual markets vs. National benchmarks for all stores

14. Results: Local Calls to Action Walking Driving Walking vs. Driving Directions 38 % 62 % NationalMarket Local Market % Consumers who clicked on Directions 40 % 40 % 15. Wi-Fi Mobile Apps Wi-Fi Mobile Apps Results: Consumer Learning by Device Individual Best Buy Store Views Individual Best Buy Store Direction Views

Wi-Fi Highlight:2.5 minutes average engagement time.

Mobile Highlight: 70% of the total people who clicked on location details got directions to store.

11.3 % 9.1 % 22 % 53 % 16. Results: Device Trends Smartphone Tablet 22% Higher Engagement on Tablet 22 % 17. Whats Next?LocationsInventory and Deals, Leveraging Best Buys API The only thing better than overnight delivery is In-Stock, Right Now, Near You! - CTO, Best BuyMar 2011 18. Finding Your Way Through Location-Based Media:Case Study David Staas SVP, Marketing[email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla