An Analysis of the New ZealandFitness Industry

Jacqui Robins

What was once a place for bodybuilders…

…Is now a place for everyone!

1.New Trends

Decrease in memberships due to the economic climate

The Obesity Epidemic

2. Increase in Home Gyms

3.Competitors

Les Mills• Established in 1968• Over 10000 gyms in 60

countries• Competitive joining

rates• High class facilities

Contours – Gym for Women• Women’s Specific• Operating for over

15 years• 20 branches across

the country• Single membership

fee

Expansion?

At this time, it is not ideal to expand into New Zealand due to

the current economic climate