7
Trade Tips: 5 Things Flea Markets Can Teach Entrepreneurs Helpful hints for public relations and marketing professionals By Shannon R. Mouton

Five Things Flea Markets Can Teach Entrepreneurs

Embed Size (px)

DESCRIPTION

Helpful hints for public relations and marketing professionals.

Citation preview

Page 1: Five Things Flea Markets Can Teach Entrepreneurs

Trade Tips: 5 Things Flea Markets Can Teach Entrepreneurs

Helpful hints for public relations and marketing professionals

By Shannon R. Mouton

Page 2: Five Things Flea Markets Can Teach Entrepreneurs

There is a market for your product.

1

Regardless of what you are selling, there is an audience willing to buy it from you.

Page 3: Five Things Flea Markets Can Teach Entrepreneurs

Everything has value.2

You are probably underselling yourself, your services and your products, consider incrementally raising your prices. Talk to "friendly competitors" about what they charge.

Page 4: Five Things Flea Markets Can Teach Entrepreneurs

Everyone is looking for a deal.

3

Don't be afraid to negotiate, do deals and even barter to get your products or services out the door. You may have to take a step backward to leap ahead three. 

Page 5: Five Things Flea Markets Can Teach Entrepreneurs

People buy with their eyes first and their wallets second.

4

Your marketing materials – business card, website, newsletter, direct mail, store front – have to catch people's attention. 

Page 6: Five Things Flea Markets Can Teach Entrepreneurs

There is ALWAYS another customer.

5

When one deal falls through, there is another one around the corner waiting for your attention. Have a pipeline of potential customers and clients at the ready. 

Page 7: Five Things Flea Markets Can Teach Entrepreneurs

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the

beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international

organizations.

@mckpr

facebook.com/mckpr

youtube.com/mckinneypr