Fixing Business Data in Mobile Apps

Fixing Business Data in Mobile Apps

Most Popular Apps - iOS

Face

book

Inst

agra

m

Googl

e

Urban

spoo

nBin

gYe

lp

Aroun

dMe

Yaho

o

Four

squa

re

Mapqu

est

YP M

obile

Yello

wPage

s

Whi

tePa

ges

Fast

Food

iWan

t

Motio

nX

Cityse

arch

W&Y

Page

s

Supe

rpag

es Dex

Yello

wBook

AirYel

l

Tom

Tom

TellM

eWhe

re

NearM

e

Munch

Ziplo

cal

Whe

reTo

Eat

Aroun

d To

wn

CoPilo

t

Loca

lSco

pe

Whe

reTo

Go

Whe

reTo

MyLoc

al0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

Source: XYOLogic.com

Most Popular Apps - Android

Face

book

Inst

agra

m

YP M

obile

Yelp

Four

squa

re

Poyn

t

Yello

wBook

Tele

Nav

Whe

re

W&Y

Page

s

Urban

spoo

nSy

gic

Yaho

o

Mapqu

est

Aroun

dMe

Yello

wPage

sBin

g

Whi

tePa

ges

Supe

rpag

es

Wise

Pilo

tDex

CoPilo

t

Fast

Food

Cityse

arch

Whe

reTo

Eat

TellM

eWhe

re

Ziplo

cal

Whe

reTo

Go

Whe

reTo

MyLoc

al0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000


Most Popular Apps - TotalFa

cebo

okIn

stag

ram

Yelp

Goo

gle

YP M

obile

Urb

ansp

oon

Four

squa

reBin

gYa

hoo

Aro

undM

ePo

ynt

Map

ques

tYe

llow

Book

Tele

Nav

Whe

reYe

llow

Page

sW

&Y

Page

sW

hite

Page

sSy

gic

Fast

Food

iWan

tM

otio

nXSu

perp

ages

Citys

earc

hD

exW

iseP

ilot

AirYe

ll

TellM

eWhe

reTo

mTo

mCoP

ilot

Nea

rMe

Zip

loca

lW

here

ToEa

tM

unch

Aro

und

Tow

nW

here

ToG

oLo

calS

cope

Whe

reTo

MyL

ocal

0

50,000,000

100,000,000

150,000,000

200,000,000


Most Popular Apps (No Facebook) - iOS

Googl

e

Urban

spoo

nBin

gYe

lp

Aroun

dMe

Yaho

o

Four

squa

re

Mapqu

est

YP M

obile

Yello

wPage

s

Whi

tePa

ges

Fast

Food

iWan

t

Motio

nX

Cityse

arch

W&Y

Page

s

Supe

rpag

es Dex

Yello

wBook

AirYel

l

Tom

Tom

TellM

eWhe

re

NearM

e

Munch

Ziplo

cal

Whe

reTo

Eat

Aroun

d To

wn

CoPilo

t

Loca

lSco

pe

Whe

reTo

Go

Whe

reTo

MyLoc

al0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000


Most Popular Apps (No Facebook) - Android

YP M

obile

Yelp

Four

squa

re

Poyn

t

Yello

wBook

Tele

Nav

Whe

re

W&Y

Page

s

Urban

spoo

nSy

gic

Yaho

o

Mapqu

est

Aroun

dMe

Yello

wPage

sBin

g

Whi

tePa

ges

Supe

rpag

es

Wise

Pilo

tDex

CoPilo

t

Fast

Food

Cityse

arch

Whe

reTo

Eat

TellM

eWhe

re

Ziplo

cal

Whe

reTo

Go

Whe

reTo

MyLoc

al0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000


Most Popular Apps (No Facebook) - Total

Yelp

Goo

gle

YP M

obile

Urb

ansp

oon

Four

squa

reBin

gYa

hoo

Aro

undM

ePo

ynt

Map

ques

tYe

llow

Book

Tele

Nav

Whe

reYe

llow

Page

sW

&Y

Page

sW

hite

Page

sSy

gic

Fast

Food

iWan

tM

otio

nXSu

perp

ages

Citys

earc

hD

exW

iseP

ilot

AirYe

llTe

llMeW

here

Tom

Tom

CoP

ilot

Nea

rMe

Zip

loca

lW

here

ToEa

tM

unch

Aro

und

Tow

nW

here

ToG

oLo

calS

cope

Whe

reTo

MyL

ocal

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000


Facebook App Downloads vs OS Activations

Android iOS 5&6 Facebook -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

500,000,000

Primary Data Source (% of Total Downloads)

Loca

leze

Info

Group

Four

squa

re

Yext

*

Acxio

m

Citygr

id

Googl

e

Supe

rpag

es

Face

book

Yelp

Yaho

oBin

g0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Excludes native OS apps (Google & Apple Maps/Siri)

Localeze InfoGroupFoursquare Yext* Acxiom Citygrid Google SuperpagesFacebook Yelp Yahoo Bing0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Primary Data Source (% of Total Downloads)

Excludes native OS apps (Google & Apple Maps/Siri)Excludes Facebook

Local & Mobile Overlap

http://www.davidmihm.com/blog/seo-industry/local-search-ecosystem-2012/



Google

Data seeded by

Fix & Improve data permanently at Google+ Local, Google+ & Mapmaker

Also Important:

15,400,000 Downloads / 480,000,000 Users

Apple/Siri

Data seeded by

No way to claim listings at this time.

Report a problem in app and fix/expand information on Yelp.com

342,000,000 on iOS5 or iOS 6

Facebook

Data seeded by

Fix & Improve data permanently at facebook.com

77,800,000/131,000,000 Downloads

Yelp

Data seeded byData updated by

Fix & Improve data permanently at yelp.com

7,620,000/8,840,000 Downloads

Foursquare


Fix & Improve data permanently at foursquare.com

Tip: Claim your business instantly for $1

5,140,000/6,450,000 Downloads

Instagram

#tag Data seeded by

Fix & Improve data permanently at foursquare.com

40,500,000/26,700,000 Downloads

Data seeded by

Update information permanently within app and claim listing at yellowpages.com

YP Mobile

3,460,000/10,100,000 Downloads

YellowPages

Data seeded by

Fix & Improve data permanently at yellowpages.com.

Business Data enhanced byData updated by

3,430,000/681,000 Downloads

Data seeded by

W&Y Pages


Data updated by

731,000/2,340,000 Downloads

Business Data enhanced by

AirYell

275,000/UA Downloads

Data seeded by


Business Data enhanced byData updated by

Data seeded by

Munch

No way to claim listings at this time but can report problems at avantar.us.

Data updated by


Urbanspoon

Data seeded by

Fix & Improve data permanently at urbanspoon.com.

11,000,000/2,200,000 Downloads

CitySearch


Report problems within app and claim listings to fix permanently at Citysearch.com

869,000/50,600 Downloads

Where

Data seeded by

No way to claim or update listings at this time.

3,170,000/4,400,000 Downloads

Bing

Data seeded by

Fix & Improve data permanently at bing.com.

9,770,000/571,000 Downloads

Yahoo!

Data seeded by

Fix & Improve data permanently at local.yahoo.com.

5,260,000/1,820,000 Downloads

AroundMe

Data seeded by

No way to claim listings at this time but can report problems within app.


5,870,000/715,000 Downloads

SuperPages


Fix & Improve data permanently at superpages.com.

587,000/378,000 Downloads

Poynt

Data powered by

UA/6,190,000 Downloads

Fix & Improve data permanently at superpages.com.

YellowBook

Data seeded by

Data updated by

Fix & Improve data permanently at yellowbook.com.

474,000/5,070,000 Downloads

WhitePages

Data seeded by


Data updated by

2,530,000/445,000 Downloads

Mapquest


Fix & Improve data permanently at mapquest.com.

Tip: Verify your business instantly by phone or credit card

4,280,000/1,770,000 Downloads

TeleNav

Data seeded by


UA/4,990,000 Downloads

TomTom/Sygic

Business Data seeded by

Focus on Facebook & Foursqaure.

Claiming business listings unavailable in the US & Canada (for now).


162,000/1,950,000 Downloads

MotionX

Data seeded by

1,328,000/UA Downloads

Fix & Improve data permanently at bing.com.

WisePilot

Data seeded by


UA/318,000 Downloads

CoPilot

Data seeded by

Fix & Improve data permanently at http://www.copilotlive.com/us/map/MapUpDate.asp.

Data updated by

35,000/103,000 Downloads

FastFood

1,890,000/54,800 Downloads

Data seeded by

Fix & Improve data permanently at your Google+ Local and Google+ Business listings.

NearMe


Data seeded by


Also look into claiming your listings at http://www.getnearme.com/info/merchants

Around Town

54,000/UA Downloads

Data seeded by


LocalScope

Data seeded by


29,000/UA Downloads

WhereTo?



< 500 / < 500 Downloads

MyLocal

Data updated by

Data seeded by


< 500 Downloads

TellMeWhere

Data seeded by

Fix & Improve data permanently at tellmewhere.com.

Data heavily influenced by

139,000/29,000 Downloads

iWant

Data seeded by


1,400,000/UA Downloads

Dex

Data seeded by


575,000/124,000 Downloads

Localicious

UA/494,000 Downloads

Data seeded by


Data updated by Business Data enhanced by

Ziplocal

Data seeded by

Report problems within app and claim listings to fix permanently at Citysearch.com

94,000/19,600 Downloads

WhereToEat


Report problems within app by emailing [email protected]

74,000/37,600 Downloads

WhereToGo


Report problems within app by emailing [email protected]

27,000/2,200 Downloads

Adam [email protected]

www.simpartners.com www.simpartners.com/velocity

1601 Sherman Ave, 3rd FloorEvanston, IL 60201

Phone: 800.260.3380

Thank You

Google+ Direct: +Simpartners