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Preferred Partner Program Sunday, July 7, 13

FohBoh Preferred Partner Program

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Page 1: FohBoh Preferred Partner Program

Preferred Partner Program

Sunday, July 7, 13

Page 2: FohBoh Preferred Partner Program

What

There is a massive tech-driven transformation of the foodservice

industry occurring today.

Sunday, July 7, 13

Page 3: FohBoh Preferred Partner Program

Problem

Product Distribution.

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Page 4: FohBoh Preferred Partner Program

Solution

Preferred Partner Program

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Page 5: FohBoh Preferred Partner Program

Why FohBoh?• Community and brand reach of ~10 million targeted people

• Trusted authority and voice in the foodservice industry

• High user engagement levels with integrated FohBoh content (newsletter, community, social content and extended network and conferences)

• FohBoh is uniquely qualified and positioned:

• At the intersection of foodservice and technology

• Between consumer applications and business utility

• Between consumer data and social intelligence

• Between start-up and the enterprise

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Page 6: FohBoh Preferred Partner Program

We find the signal in the noise...vetting technology products, services and integrated solutions that bring operators value, strategic relevance, saving them time and money.

For Restaurant Chains

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Page 7: FohBoh Preferred Partner Program

For Technology Vendors

• Engage us as your foodservice industry domain expert.

• Benefit from our industry domain expertise when developing social, mobile, local marketing and customer experience management products and services.

• Extend your reach and gain influence with key decision makers

We validate and enhance solutions that solve real problems.

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Page 8: FohBoh Preferred Partner Program

Vendors

Vendors need points of access to operators that allow for

efficient customer acquisition

Consultants & Agencies

Operators

Consultants and agencies need the latest insight on technology and

marketing trends to service their clients

Operators are constantly being pitched to by technology vendors, and

need clear advice on selection

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Page 9: FohBoh Preferred Partner Program

Benefits• DISTRIBUTION - we position our approved vendors to access key industry decision makers while

leveraging the FohBoh integrated platform

• Sell more software in less time:

• Reduces user acquisition costs

• Increase revenue

• FohBoh stamp of approval - highly respected industry authority with influence among foodservice industry decision makers

• Preferred Class - only approved vendors are included

• Vendor and products featured, highlighted and embedded in FohBoh community and content

• Increased brand exposure for vendor and products among targeted audience

• Global, multi-channel content syndication

• Highly targeted, cross-platform message amplification

Sunday, July 7, 13

Page 10: FohBoh Preferred Partner Program

Preferred Partner Program Requirements

1. Company/product must be vetted and approved by FOHBOH

2. At least one company employee must possess an active non-operator membership on FOHBOH

3. Company must provide FOHBOH with marketing assets and information to be used for the creation of a partner profile

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Page 11: FohBoh Preferred Partner Program

Preferred Partner Program

SMMS Loyalty & Rewards

Online Takeout

Mobile Marketing

Social CRM

Waitlist Management

Vendor

Vendor

Vendor

Vendor

Vendor

VendorVendor

Vendor

Vendor

Vendor

Vendor Vendor

Vendor

Vendor

Vendor

VendorVendor

Vendor

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Page 12: FohBoh Preferred Partner Program

Vendor Categories

• HR Management

• Online scheduling

• Employment Boards

• Restaurant Discovery

• Marketing & Analytics

• Mobile payment systems

• Email marketing

• Business listing services

• Take out/Online & Mobile Ordering

• Reservations

• Waitlist management

• Loyalty & Rewards

• SMS Marketing

• Social CRM/Cloud POS

• Reputation management

• Referral and advocate marketing

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Page 13: FohBoh Preferred Partner Program

For more information, contact:

Stewart Anderson, [email protected]

908-399-0255

Sunday, July 7, 13