The priority inbox for your feeds.

3 Riskiest Assumptions

1 - Referral2- Activiation3- Acquisition

Acquisition Test #1

MVP: Online SurveyExpected Grade:

90%

Online Survey

50%

77%

wanted solutionadmitted problem

Online Survey

FAIL

Acquisition Test #2

MVP: MIT InterviewsExpected Grade:

90%

MIT Interview

13 12 11(+1)

MIT Interview

SUCCESS

Activation Test

MVP: ActivationExpected Grade:

75%

Activation

Web Survey MIT

CTR

CR 20%

35%

60%

60%

50%

0%

*At 2 hours running

Activation

ONGOING

“Seems like an incredibly useful addition to my routine.

If this works well I will use it every day.

-Lauren Proctor

Brendan KohlerHoward KaplanTrevor BragdonKelly KenneyZeb TracyKelsey Conophy