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A slideshow showcasing the GTA Food Cluster along with the two well-known counterparts: the Norwegian & Chicago Food Clusters
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FOOD & BEVERAGE CLUSTER
Marcela Morales
GTA CLUSTERS
April 2009
WHAT MAKES THE GTA FOOD & BEVERAGE CLUSTER?
Business Cluster
“geographic concentration of interconnected businesses, suppliers, and associated
institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally
and globally. In urban study, the term agglomeration is used.”*
*Taken from:
http://en.wikipedia.org/wiki/Industry_cluster
ABOUT THE GTA FOOD & BEVERAGE CLUSTER…
•One of Toronto’s Key Industry Cluster
•Annual Sales figure of $17 billion
•The 3rd largest in North America
ABOUT THE GTA FOOD & BEVERAGE CLUSTER…
•In 2002, there were 50,000 people employed in Toronto's food processing industry.
•Employment in this sector has increased at a rate of 5% per year.
•Within the next 10 years, employment growth rates are expected to double.
CLUSTER MEMBERS
HOW IS CLUSTER DIVIDED?
SUPPORT STRUCTURES IN PLACE…
The Toronto Food & Beverage Cluster benefits tremendously from the support of many, such as:
Support Structures In Place
Ontario Food
Terminal
Toronto Food Industry Advisory
Committee
Guelph Food Technology
Centre
WHERE TO GET INFORMED…THROUGH MARKETING & SUPPORTING ACTIVITIES
Presented by American Express
Experience a series of mouth-watering culinary events or indulge in great food at great value with
the ever-popular prix fixe restaurant promotion.
The WinterCity Festival and Winterlicious are scheduled to run
from January 29 - February 11, 2010.
Winterlicious @ Toronto Restaurants
WHERE TO GET INFORMED…THROUGH MARKETING & SUPPORTING ACTIVITIES
150 of Toronto's top restaurants offer residents
and tourists alike the opportunity to sample a
wide variety of diverse and innovative cuisine through
prix fixe menus.
Summerlicious is scheduled to run from July 3-19, 2009
Summerlicious
COMPETITOR 1: NORWEGIAN FOOD CLUSTER
NORWEGIAN FOOD CLUSTER
The Norwegian food industry consists of companies that turn raw materials into processed goods, like fish products, chocolate, meat products, bottled milk, pizzas, beverages etc. Raw materials are mainly supplied by domestic farmers or fishermen.
There is hence a strong interdependency between the food companies and the domestic producers of raw materials.
COMPETITOR 2:THE CHICAGO PROCESSED FOOD CLUSTER
Chicago: 5th most-popular headquarters location for Fortune 500 companies
CHICAGO PROCESSED FOOD CLUSTER
Over the past 150 years, access to dairy and grains gave rise to a robust dairy, meat, milling, baking, and as technology improved, a specialized processed food cluster built around global branded food companies, such as Kraft, Quaker and Sara Lee
Processed Food Cluster one of the largest manufacturing sub-sectors in the US economy
http://www.isc.hbs.edu/pdf/Student_Projects/Chicago_Processed_Food_2006.pdf
THANK YOUBon Appétit