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FOOD & BEVERAGE CLUSTER Marcela Morales GTA CLUSTERS April 2009

Food & Beverage Cluster

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A slideshow showcasing the GTA Food Cluster along with the two well-known counterparts: the Norwegian & Chicago Food Clusters

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FOOD & BEVERAGE CLUSTER

Marcela Morales

GTA CLUSTERS

April 2009

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WHAT MAKES THE GTA FOOD & BEVERAGE CLUSTER?

Business Cluster

“geographic concentration of interconnected businesses, suppliers, and associated

institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally

and globally. In urban study, the term agglomeration is used.”*

*Taken from:

http://en.wikipedia.org/wiki/Industry_cluster

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ABOUT THE GTA FOOD & BEVERAGE CLUSTER…

•One of Toronto’s Key Industry Cluster

•Annual Sales figure of $17 billion

•The 3rd largest in North America

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ABOUT THE GTA FOOD & BEVERAGE CLUSTER…

•In 2002, there were 50,000 people employed in Toronto's food processing industry.

•Employment in this sector has increased at a rate of 5% per year.

•Within the next 10 years, employment growth rates are expected to double.

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CLUSTER MEMBERS

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HOW IS CLUSTER DIVIDED?

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SUPPORT STRUCTURES IN PLACE…

The Toronto Food & Beverage Cluster benefits tremendously from the support of many, such as:

Support Structures In Place

Ontario Food

Terminal

Toronto Food Industry Advisory

Committee

Guelph Food Technology

Centre

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WHERE TO GET INFORMED…THROUGH MARKETING & SUPPORTING ACTIVITIES

Presented by American Express

Experience a series of mouth-watering culinary events or indulge in great food at great value with

the ever-popular prix fixe restaurant promotion.

The WinterCity Festival and Winterlicious are scheduled to run

from January 29 - February 11, 2010.

Winterlicious @ Toronto Restaurants

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WHERE TO GET INFORMED…THROUGH MARKETING & SUPPORTING ACTIVITIES

150 of Toronto's top restaurants offer residents

and tourists alike the opportunity to sample a

wide variety of diverse and innovative cuisine through

prix fixe menus.

Summerlicious is scheduled to run from July 3-19, 2009

Summerlicious

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COMPETITOR 1: NORWEGIAN FOOD CLUSTER

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NORWEGIAN FOOD CLUSTER

The Norwegian food industry consists of companies that turn raw materials into processed goods, like fish products, chocolate, meat products, bottled milk, pizzas, beverages etc. Raw materials are mainly supplied by domestic farmers or fishermen.

There is hence a strong interdependency between the food companies and the domestic producers of raw materials.

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COMPETITOR 2:THE CHICAGO PROCESSED FOOD CLUSTER

Chicago: 5th most-popular headquarters location for Fortune 500 companies

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CHICAGO PROCESSED FOOD CLUSTER

Over the past 150 years, access to dairy and grains gave rise to a robust dairy, meat, milling, baking, and as technology improved, a specialized processed food cluster built around global branded food companies, such as Kraft, Quaker and Sara Lee

Processed Food Cluster one of the largest manufacturing sub-sectors in the US economy

http://www.isc.hbs.edu/pdf/Student_Projects/Chicago_Processed_Food_2006.pdf

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THANK YOUBon Appétit

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