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Executive Summary
Country Overview
Eating habits
Foodservice Data
Consumer Foodservice
Channel Trends
Foodservice Channel Trends by Location
Institutional Foodservice by Location
On-Board Foodservice
Travel and Tourism
Foodservice Travel and Tourism
Foodservice Food Value by Market
In 2010, an improved economic backdrop contributed to the recovery of the consumer
foodservice industry in the Philippines.
During that year, the consumer foodservice sector grew by 5%,compared to 2009.
The 2010 national election also helped boost spending among middle- and lower-
income consumers through increased government stability.
The availability and popularity of lower-priced offerings, from 100% home
delivery/takeaway, fast food, full-service restaurants, and street stalls/kiosks, provided
affordable alternatives for more price-sensitive consumers.
Industry players also opened more outlets in untapped geographies.
This was supported by the building of shopping centres in new, provincial
locations, including Cebu, Ilocos Region,and Bulacan.
Foodservice outlets climbed by 1% in 2010.
Consumer foodservice also witnessed improvements in the number of transactions.
With a more optimistic view of the economy, customers, especially the middle-
class, returned to dining out.
Transactions grew by 2% in 2010, outpacing the 1% recorded in 2009.
Some restraint among customers was evident in the slight decline of price per transaction.
An environment historically dominated by independents, consumer foodservice in the
Philippines is experiencing an increase in chained players, who have launched expansion
strategies to capture customers in developing cities in the various provinces.
Consumer foodservice will continue to experience sustained, positive growth from the
increasing number of chained brands that will cater to the faster-paced lifestyles of Filipino
consumers.
Even though the metropolis of Manila will continue to account for the bulk of consumer
foodservice sales, opportunities abound in key cities nationwide.
The fastest growth is predicted to come from 100% home delivery/take-away and fast
food.
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