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What is Formspring? Formspring is a social network that helps people find out more about each other through asking questions and sharing interesting and personal responses.!
Stats!•! 365M page views per month
•! 20M unique global monthly visitors
•! 4.5M US unique monthly visitors
•! 28M global registered users
•! 8.6M US registered users
•! 3M monthly active users
•! Avg. 4.5 pages/10 mins. per session
•! Avg. 8K questions per minute
•! Avg. 2.5M responses per day
•! 4B+ responses to date
•! 60% connected to other social media
•! Avg. 50+ followers per user
Demographics!•! 54% Female 46% Male (Global)
•! 96% in the 13-34 age group
Engagement!—A unique conversation based social media site that delivers your message
directly to our audience of highly engaged, youthful consumers.!
Formspring Fact Sheet
Sources: Ad Planner 12/11, Quantcast 12/11, GA 2011, Formspring 12/11!
Ad/Engagement Products
Mobile!
Promoted Favorite!
Community Builder!
Promoted QOTD! 300 x 250 ROS!
Banners 300 x 250 Placements
•! Expandable and Flash!
•! Video-capable!
•! Above-the-fold!
•! Placed on the three most trafficked "pages (home page, profile, and inbox)!
•! Targeting available!
•! DART served "and tracked!
•! Tier 2 remnant "available also!
“Question of the Day” Sponsorship Package*
Showcase or introduce your product to the Formspring community through the sponsored version of the Question of the Day !
Own the most popular activity on Formspring!!
•! “QOTD” Placements "(Inbox/Homepage)!
•! Response Banner!•! Custom Formspring Profile!•! ROS Banners!•! Mobile Banners!•! Ongoing Post Engagement !
Includes:
*Targeted to US users only!
“Formspring Favorite” – Promoted Profile
Formspring Favorites Page!
Formspring Favorites Module!Module appears on Inbox, Home, and Profile pages!
Formspring Favorite Sponsorship includes:
Custom profile page!
Site-wide promotion of module!
Community-building!
“Community Builder” Sponsorship Package Build your brand and extend your engagement to the Formspring community "
through this full service community building package!
•! “QOTD” Sponsorships Packages "(launch and strategic)!•! “New User” Interest Engagement !•!Ongoing Question Management !•!Guaranteed Community Results!
Includes:! •! “Formspring Favorites” Rotation (Interest and Favorites Pages)!•! Auto Follow in Appropriate Interest
(featured profile)!•!Custom Formspring Profile "
(included in QOTD)!
Mobile iOS* Stats •!Nearly 500K downloads!•!55M page views per month!•!250K unique monthly visitors!•!Avg. 12.5 pages per app session!•!Avg. 1 hour+ per app session!
Site Stats & Demographics •!54% Female 46% Male (Global)!•!96% in the 13-34 age group!•!28M global registered users!•!4B responses to date!•!60% connected to other social media!•!Avg. 30 followers per user!
Engagement!"—A unique
conversation based social media app that delivers your message directly
to our audience of highly engaged,
youthful consumers.
Sources: Ad Planner 12/11, Quantcast 12/11, GA 2011, Formspring 2/12!
Formspring Mobile Fact Sheet
*Android just launched!!
Mobile Banners
320 x 50 placements •! Expandable/Rich Media!
•! Video capable!
•! Above-the-fold!
•! Placed throughout app!
•! Targeting available !
•! Commercially served"and tracked!
•! Mobile web available as well!
