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HOW TO SET UP MONITORING GOALS THAT MATCH YOUR BRAND
PERSONALITY
Loic MoisandCEO & Co-founderSYNTHESIOTwitter @loicmo
Global Social Media Monitoring
Loic Moisand – SYNTHESIO - @loicmo
Personality # 1
The Boring BrandTHE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
Average
Low
Low
Low
SOCIAL PROFILE FOR THE BORING BRAND
Loic Moisand – SYNTHESIO - @loicmo
CREATE FUN!
Loic Moisand – SYNTHESIO - @loicmo
KEEP IT SIMPLE.
Loic Moisand – SYNTHESIO - @loicmo
THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
High
High
Average
Low
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE FUNCTIONAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
CREATE ONLINE CUSTOMER SERVICE EXPERIENCES
Loic Moisand – SYNTHESIO - @loicmo
USE AN ENGAGEMENT PLATFORM
Loic Moisand – SYNTHESIO - @loicmo
MEASURE ENGAGEMENT ROI
Loic Moisand – SYNTHESIO - @loicmo
THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo
high
Average
high
high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE EXCITING BRAND
Loic Moisand – SYNTHESIO - @loicmo
NURTURE YOUR COMMUNITY
Loic Moisand – SYNTHESIO - @loicmo
OPTIMIZE YOUR CAMPAIGNS
Loic Moisand – SYNTHESIO - @loicmo
THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
Very high
average
high
Very high
Volume of Buzz
Intensity of Sentiment
Social Media Presence
Engagement
SOCIAL PROFILE FOR THE VITAL BRAND
Loic Moisand – SYNTHESIO - @loicmo
REASSURE
Loic Moisand – SYNTHESIO - @loicmo
FIND INSIGHTS
Loic Moisand – SYNTHESIO - @loicmo
Loic Moisand – SYNTHESIO - @loicmo
Global Social Media Monitoring
YOUR BRAND HAS DIFFERENT FACETS AND CHALLENGES
YOUR MONITORING SOLUTION HAS TO DEAL WITH ALL OF THEM
Loic Moisand – SYNTHESIO - @loicmo
