Four ways brands use Twitter

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<ul><li> 1. FOUR WAYS BRANDS USE TWITTER NMA Live 09 - London @KerryatDellCommunications, Dell Inc. Dell</li></ul> <p> 2. WHAT IS THE OPPORTUNITY?Sources:Hubspot Jan09 / Hitwise June09 Dell 3. WHAT TYPE OF MEDIA IS SHARED?UK Source: Robin GoadHitwise June09 Twitter has become a key source of traffic to other websites. During May 2009 Twitter was the 30th biggest source of traffic, accounting for 1 in every 350 visits. Dell 4. WHAT IS TWITTER? Dell 5. TWITTER PAGE ELEMENTS DELL CONFIDENTIAL Icon/Image Background Account Name / Handle Bio Last post (update or response) Other Twitter accounts this person is following 6. A FEW BASICS DELL CONFIDENTIAL Mentions: URL shortening: Trending: Re-tweeting - RT: Reply / Direct Messages D: 7. TWITTER ETIQUETTE </p> <ul><li>Be a person (of course) </li></ul> <ul><li>Have fun, be engaging, share, collaborate </li></ul> <ul><li>Take the time to complete your profile </li></ul> <ul><li>Remember that you represent your company </li></ul> <ul><li>Be customer focused </li></ul> <ul><li>Avoid bad language or phrases that may be offensive in another's eyes </li></ul> <ul><li>Follow those who follow you </li></ul> <p> Dell 8. ESSENTIAL TOOLS Dell 9. </p> <ul><li>Who are you trying to network/converse with and why?</li></ul> <ul><li>Listen to your target audience. What would add value? </li></ul> <ul><li>You may have multiple objectives, but there should be one primary objective.</li></ul> <p>CONSIDERATIONS BEFORE YOU START DELL CONFIDENTIAL 10. SOME TWITTER OBJECTIVES Dell 11. BUSINESS DISCOUNTS </p> <ul><li><ul><li>@DellOutlet is in the top 100 Twitter accounts (over one million followers, increasing ~6K per day) </li></ul></li></ul> <ul><li><ul><li>Sold more than $3M in merchandise since 2007 </li></ul></li></ul> <ul><li><ul><li>Expanded into other businesses and counties </li></ul></li></ul> <ul><li>OBJECTIVES: </li></ul> <ul><li>Share Exclusive Offers </li></ul> <ul><li>Customer acquisition </li></ul> <ul><li>RESULTS: </li></ul> <p>www.dell.com/twitter DellOutletUK Dell 12. NETWORKING / PERSONAL BRAND OBJECTIVES: Raise visibility, share points of view, drive viewers to works RESULTS: </p> <ul><li><ul><li>Many leaders and big thinkers are using twitter to advance their personal brand </li></ul></li></ul> <ul><li><ul><li>http://mashable.com/2009/05/20/twitter-personal-brand/ </li></ul></li></ul> <p> Dell 13. CUSTOMER SUPPORTOBJECTIVES: - E ngage customers- I mprove customer relations RESULTS: </p> <ul><li><ul><li>Regarded widely as asuccessful customer service channel. - Handles a small proportion of companies support requests </li></ul></li></ul> <ul><li><ul><li>Frank Eliason and team listen to customers, and meets them where they already are</li></ul></li></ul> <ul><li><ul><li>Over 21,000 followers </li></ul></li></ul> <p>Twitter address: @ComcastCares Dell 14. THOUGHT LEADERSHIP / NEWS FEED OBJECTIVES: - Share realtime news and views RESULTS: </p> <ul><li><ul><li>Media uses twitter as a source of news in real time </li></ul></li></ul> <ul><li><ul><li>Consumers and companies are sharing news </li></ul></li></ul> <p> Dell 15. FURTHER READING? </p> <ul><li>http://blogs.telegraph.co.uk/shane_richmond/blog/2009/01/06/twitter_a_stepbystep_guide_to_getting_started </li></ul> <ul><li>www.chrisbrogan.com/50-ideas-on-using-twitter-for-business </li></ul> <ul><li>www.readwriteweb.com/archives/5_ways_to_find_more_friends_on_twitter.php </li></ul> <ul><li>http://mashable.com/2009/06/24/twitter-brand-best-practices/ </li></ul> <p> Dell 16. HAPPY TWEETING! @KerryatDell </p>