Free Love : Free Photocopying

Providing students with Free Photocopying in exchange for a message

Ateneo-Celadon Presents a niche Marketing SolutionVersion 10/19

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CONCEPT Free Love, Permission Marketing

Free Love Thrives on an all-out war for consumers’ ever

scarcer attention.

Ads that went to people who wanted them outpreformed

(50:1) ads aimed at strangers. Respect becomes profitable

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How does it work ?

A “Sponsor” pays for the paper

and photocopying in exchange to

place a message/logo/

advertisement

Proof of Concept Run Layout

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Why ? What are the Benefits ?

1. Public RelationsPhotocopying is one of the major expenses of a college student. Create Positive PR by showing students and the world you are there to SUPPORT them as well

The Money they saved from Photocopying can be used for something else.

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Why ? What are the Benefits ?

1I. Advertise Effectively

Ateneo De Manila is considered to be part of the

Upper C to Class A Economic Brackets. Effectively

reach your targets. Additionally your message

would be read repeatedly.

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Why ? What are the Benefits ?

III. Non-Traditional MethodA purple cow. Get your product and company noticed by providing a service which students

frequent for free. Do Something different.

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GET NOTICED !!!

WHO WON’T LOVE FREE PHOTOCOPYING !? IT’S FREE LOVE

In a Sea of Ads ? Who gets noticed ?

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PROOF OF CONCEPT

TadaCopy : Japan

COPYFOX : United Kingdom

Around the World this concept has given birth to numerous companies

United States

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PROOF OF CONCEPT : Philippines

Last September 21-26, 2008 Ateneo-Celadon Successfully Implemented a Free Photocopying Service in Ateneo De Manila.

The First Ever Free Photocopying Service in Philippines. We got 498 signatures, and

distributed 8,797 free photocopies !! Creating a Buzz in the Ateneo Community

The Faculty of the Loyola Schools were very enthusiastic with this service

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Free Love this November 17 - 21, 2008

Our Proof Concept and soft Launch caused a commotion and a lot of people wanted more free Photocopying most

specially when they need it the most...the start of a semester

....Because of this, we would have another Free Photocopying Service this November and

we want you to Join Us

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New Style This November

I. Tapping the Professors Required Readings will be available for free, The

Professors will give us their readings. Readings are by far the most effective of all types of things being

photocopied, it doesn’t get throwed away and is often recycled.

II. New Design LayoutFrom the Responses and New Ideas we developed a

new layout in order for it to be more Friendly, Recyclable and Effective. But still you get the final say

on your design.

III. Aggressive Awareness Campaign

High Demand on Day 1, Making Students aware of the free photocopying services for them to avail of it.

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New Design

Sample Layout

More Prominent

Logo Custom Advertisement

Message to students, CSR, Membership

clubs and anything you

want !!

Lines so that the paper can be

recycled as notes paper and to

encourage students to take notes with

their readings

Black and White Colors only, because colored are too distracting for the students and we care about the students too and their education ^_^

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Cost

1 Ream = 500 Sheets

Volume Discounts Available

Venue for Free sampling of your products can be negotiated

You can order more than 1 Ream !

*We would be alternating sponsor layouts and not everyone will photocopy 17 pages,most are less

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Contact Us :

Matthew A. Cua3 BS Management of Applied Chemistry

Celadon Manager(Project Manager for Free Photocopying)

isangisla@yahoo.com09175021225

Ateneo-Celadon Manny V. Pangilinan Center Room 208

(02)426-6001 loc. 5409

The Future ? This may only be the Start XD THANK YOU14