B2B publication editors B2B publication editors and Second Lifeand Second Life

A match made in A match made in virtual virtual heaven. heaven.

First,First,what is what is Second Second

LifeLifeall about?all about?

It’s a platform, not a game.It’s a platform, not a game.

But it has aBut it has agame aspect to it.game aspect to it.

There’s little There’s little convergence convergence

between what between what is being is being

sought by sought by “residents” “residents” and what is and what is

being sought being sought by the by the

business business community. community.

But that’s But that’s not the not the problem problem

critics say critics say it is. it is.

Why SL is important to B2B Why SL is important to B2B publication editorspublication editors

The companies you The companies you cover are cover are migrating to the migrating to the platform in a big platform in a big wayway

You can add value You can add value to your readers by to your readers by leveraging the leveraging the platform yourself platform yourself

The companies you cover The companies you cover are…are…

Linking to the 3-D virtual Linking to the 3-D virtual environment directly from their Web environment directly from their Web sitesite

Ignoring the game aspect of SL, and Ignoring the game aspect of SL, and thereby making the platform an thereby making the platform an adjunct to their public presenceadjunct to their public presence

Opening up enormous possibilities Opening up enormous possibilities for communicationfor communication

How? By … How? By …

Showcasing products Showcasing products and services and services (Coldwell (Coldwell Banker’s virtual tours)Banker’s virtual tours)

Hosting meetings Hosting meetings (AssociationWork’s (AssociationWork’s virtual meetings)virtual meetings)

Hosting interactive Hosting interactive events (events (Books for Books for Soldiers’ virtual Soldiers’ virtual reunions)reunions)

Add value by leveraging the Add value by leveraging the platform yourselfplatform yourself

by hosting…by hosting… How-tos How-tos New product showcasesNew product showcases Interactive forumsInteractive forums

Each of these provides you with content and Each of these provides you with content and visuals for magazine features with lots of visuals for magazine features with lots of Wow! factorWow! factor

Hypothetical Hypothetical Building Magazine Building Magazine

featurefeature Installation of Installation of

different types of different types of roofing materialroofing material

One house, half a dozen One house, half a dozen types of roofing types of roofing material, one material, one interactive programinteractive program

Why being SL literate is Why being SL literate is increasingly importantincreasingly important

Teenagers are big on virtual worlds Teenagers are big on virtual worlds and will bring them to the business and will bring them to the business world whether you like it or notworld whether you like it or not

The 3-D virtual platform represents a The 3-D virtual platform represents a genuine leap in technology that genuine leap in technology that creates new types of ways to engage creates new types of ways to engage with your memberswith your members

Thank you!Thank you!

Robert Freedman, Robert Freedman, author, author, How to Make How to Make Real Money in Real Money in Second LifeSecond Life (McGraw-(McGraw-Hill: 2007)Hill: 2007)

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