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This presentation is for ambitious brand- and marketing teams interested in a fresh perspective. A great introduction to the Fronteer way of working and inspiration from real world best practices across industries.
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyTHE SECRETS OF SUCCESSFUL BRANDS IN 60 MINUTES
- Flyer 2012
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
‣ Introducing 5A’s brand model
‣ Inspiring cases
‣ Learnings across categories
‣ Build successful propositions
‣ How can it be of benefit to you
In 60 minutes, we would like to share our ideas on what makes some
brands more compelling than others -
and we will introduce a useful new model for marketing teams to give
direction to their efforts
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
This is what people ask us
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60 Minutes
How can I create a unique & compelling brand story?
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What will you learn?
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5 A’s Lighthouse model
60 Minutes
Learnings across categories
Build successful propositions
Inspiring cases
AUTHORITY
AUTHENTICITY
ASPIRATION
ARTISANAT
AFFINITY
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Why?
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This is an orange.An orange is an orange. It’s ‘just’ an orange.Unless of course, if it’s a Sunkist orange
“
”
- David Aaker -
A recent example of our work
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What stories to tell in retail?
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We supported Nike’s local key account teams in the development of ‘stories to tell’ about their brand
A recent example of our work
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Interested? Please contact us for details
+31 (0) 20 475 0555
This presentation is for ambitious brand- and marketing teams interested in a fresh perspective.
A great introduction to the Fronteer way of working and inspiration from real world best practices across industries.
About Fronteer
Fronteer Strategy is an Amsterdam-based consulting firm. We help brands to innovate. Successfully.
We are one of the global experts in expert & consumer co-creation with a proven track-record and a list of global clients that work with us on a
continuous basis.
Our co-creation methodologies are regularly applied for generating breakthrough solutions to complex, urgent and/or strategic matters.
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“The insights gained from our Lighthouse model workshop now form
the basis for our new marketing campaign, improved service and
overall strategy as a premium brand”
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- CEO XS4ALL
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy
