Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..


  • 1. Fronteer Strategy9 Ways to get your teamready for co-creation- MCPC 2011San Francisco, November 18, 2011 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.

2. ABOUT USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3 4. We develop strategies for growthFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4 5. Co-creation is the chance for others to complete the work that you started, going well beyond what you envisioned or intended. Henry Chesbrough,FRONTEER author of Open ServicesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.5 Innovation (2011) 6. WhyInvolving the outsideco-creation? world in a new way Innovative and compelling concepts Fresh Ideas, New Perspectives, Great EnergyFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.6 7. ROOFTOPExpert co-creation5 + 10 people1 challenge, 1 dayFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 7 8. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 8 9. 9 WAYSFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10 11. 9 Ways to get your teamready for co-creation...and overcome the various barriers 11 12. People who manage to change have three things incommon, they...FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12 13. Know where toCHANGEgo. DirectionGenuinelywant to getMotivationthere.Have a supportiveSupportenvironment.CHANGE9 Ways model 13 14. Which can be translated into 3 building blocks eachFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 14 15. CHANGED Go forStart with Shrink the direct WhyChange ResultMDiscover Cut the Do it theleashtogether feelingS Set the Make it aGet thescene habit board inCHANGE 9 Ways model 15 16. So we interviewed 10 companies - our clientsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 16 17. TechnologyFMCGFinancialsAirlinesOn-linePublic 17 18. On: how they think they scored on these9 dimensionsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.18 19. CHANGEDStart withWhat went well: WhyWe know how toMstart. Cut theLeashS Set the SceneCHANGE9 Ways model 19 20. ConstructiveCommitment andatmosphere, clearenthousiasm objectives.upfront.- HEINEKEN- KPNWhat Stimulated openinnovation culture.went well?FRONTEER- GRUPO SOSSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 20 21. CHANGE D Go forShrink the directWhat did not goChange Resultwell: MWe dont knowhow to make it manageable, tangibleSand repeatable. Make it a Habit CHANGE9 Ways model21 22. Not seen as starting point forDifculties to keep change. momentum.- ACHMEA - KLMWhatImplementationand follow-updid not golacked.well? - KPNFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.22 23. So what to do differently next time?How to make the 9 Ways work?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.23 24. Keep the same: Do differently:Setting & Structure Champion Outcome SessionsBring it to Life Outside Experts Create a Learning CycleDedication & EnergyEmbedFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.24 25. To summarise:CAPTURE THE ENERGY AND DIRECT ITFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 25 26. And just to show you whatit looks like..FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.26 27. MovieFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 27 28. FRONTEER info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V E L O P M E N T.