Fuel up Passion for your Brand

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Initiative by

Speakers:

Atif Farooqui - Currently working as Manager Trade Marketing at Continental Biscuits, Atif brings with him an experience of 9 years in the field of branding and trade marketing!

Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett, Babar brings along experience of 20 years in the field of advertising and branding!

Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an experience of 4 years in the field of branding!

Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!

www.karachi.tie.org

Fuel up Passion for your Brand

Here Atif Farooqui spoke on similarities on Humans Vs Brands.

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Human Brand1) Humans are Born Brands are also Born2) Humans Grow Brands Grow3) Humans get sick Brands get sick4) Human needs a Doctor Brands need Money

Atif Farooqui (Continental Biscuits)

Fuel up Passion for your Brand

www.karachi.tie.org

What is a Brand?

“A Brand is a singular idea or concept that you

can own inside mind of prospect.”

Fuel up Passion for your Brand

www.karachi.tie.org

Babar Khan presented his definition of Brand:

What is a Brand?

“Creating unique theme in the minds of

Consumers mind.”

Fuel up Passion for your Brand

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Babar Khan emphasized that single most important question that drives consumer towards a particular brand is:

How do I feel + think about this Brand

What makes your Brand stand out?

Fuel up Passion for your Brand

www.karachi.tie.org

• Babar Khan further emphasized that most important part in branding is to love your product.

• If you Love your product people might give it a try.

Love your Brand…..

“ Brands are built on what people are saying about you, not what you're saying about yourself. ” Guy Kawasaki

Fuel up Passion for your Brand

www.karachi.tie.org

Become a “Goto” place…..

How does eating a McDonalds burger make you feel? How does shopping at Cotton n Cotton make you feel?

In this Baber Khan made the following points:

Be so good at whatever you do that they can’t ignore you. Leave a great impression on your consumer. Try hard to get Word of Mouth from your loyal consumer.Make your consumer feel wow with your service.

Fuel up Passion for your Brand

www.karachi.tie.org

5 key points of Branding

1. Relevance 2. Creative design / Brand identity 3. Message / Communication 4. Understanding the Consumer 5. Consistency

Fuel up Passion for your Brand

www.karachi.tie.org

5 key points of Branding

1. Relevance 2. Creative design / Brand identity 3. Message / Communication 4. Understanding the Consumer 5. Consistency

Fuel up Passion for your Brand

www.karachi.tie.org

1. Relevance • Stay relevant to your consumer. • Keep on evolving.

2. Creative design / Brand identity• Put your heart into your product.

5 key points of Branding

Fuel up Passion for your Brand

www.karachi.tie.org

3. Message / Communication • Speak the language of Consumer. • Re affirm your qualities… people have weak memories.• McDonalds add… check this out.

4. Understanding the Consumer• Focus on target audience.

5. Consistency • Check add from Ufone… constant theme… people

loved it… and rest followed

5 key points of Branding

Fuel up Passion for your Brand

www.karachi.tie.org

Rizwan Ahmed (Unilever)

Building Brands Online

One thing common in top 10 fan pages from Pakistan is their content.

Content will make you a superstar in your field. Work on it!!!

Brands with high liking skills have Good listening skills.

Fuel up Passion for your Brand

www.karachi.tie.org

Sajid Mehmood (Hair stylist)

Success Story

Started with Rs 2 per hair cut 27 years back .

Haven’t completed high school but had relentless passion for hair styling.

Secrets of SuccessSincerity Hard workWill powerPassion

Fuel up Passion for your Brand