World 2.0Jaideep Bir

Yrals, 2011

• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep Bir along with an angel investor and has a 35 member team in Mumbai

• YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity, build Brand loyalty and Engagement

• The company has executed Social Media campaigns for over 200 clients across sectors including:

Media | Travel | Automobiles | Apparel | Telecom |Technology

Background

Clients

….

Insight 1: The Wave of Social Media

The World has Changed…

Follow your @Favourites

Social Media Vanity

TAHRIR SQUAREEGYPT

OPEN SOURCE REVOLUTIONS:

From the Old…

…to the New

Social Apps

Social Games

Group Deals

MULTI PURPOSE BUSINESS TOOL

SOCIAL MEDIA =

RECRUITING:

CUSTOMER SERVICE:

PUBLIC RELATIONS:

TARGETED MARKETING:

Insight 2: Mobile Revolution

Mobile is:

• Universal• GLocal• Connection on the Go• Edutainment• Convenience• M Commerce• Push & Pull Media

Indian Mobile Subscriber base has climbed to over 850 million users, of which 590 million are known to be active

Insight 3: Mobi-Social

Where does it exist?

• Social Check-ins• Hyper Contextual information• Newer News w/ Opinions• Convenience

• Social Reminders (dates, meets)• Social Commerce• Enhanced living

• foursquare, Places• Local Deals, Offers & Events • News via Twitter Mobile App• Mail / Social + Phone + Camera:

All-in-One• Facebook + Calendar Sync• Pay with a Tweet• Augmented Reality, Shazam

So What Next?

RESEARCH

User Research* Report:

“Music Consumption is seeing a SHIFT from sit forward on demand listening

to sit back radio listening.”

http://www.userresearch.co.uk/ User Research*

Youtube Leanback

PandoraPandora Radio is an automated music recommendation service and custodian of the Music Genome Project available only in the US.

The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections.

Over 400 different musical attributes are considered when selecting the next song. These 400 attributes are combined into larger groups called focus traits.There are 2,000 focus traits. Examples of these are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental proficiency.

The service plays musical selections similar to song suggestions entered by a user.

• We7 launched ad-funded, all your can eat, digital music streaming service in ’07

• With a catalogue of over 6.8m tracks and 3m users in Europe

• In Sept 2011, with additional funding from UK chip manufacturer, Qualcomm, We7 will re-launch as We7 Internet Radio Plus

‘Online & Mobile’ Radio Service

6.8 MM tracks to choose from

Music PlayerPersonalized

Our Goal

To become the defacto Music Player in Social Environments

a.k.aFacebook Radio

Features

• Tune in to Popular Online Stations• Tune in to Friend’s Online stations• Access on the Go• Customize Players• Create your own Station• Incentivize listenership and following• Music Based Social Game – Virtual Points & Merchandise• Real Merchandise & Marketplace for Popular Station

Owners

To Conclude

World 2.0 = Renaissance 2.0

• Invention / Innovation• Lead by Youth• Edge out redundancy• Collaboration• Shifting of power (Content / Media Democracy)

THANK YOU!

Jaideep BirCEO

YRALSm: +919820107071

e: jaideep@yrals.com