PR & Social Media Soren Johnson, LSHD Advertising Kathy Hokunson, Site-Seeker, Inc.

Socialnomics tm Understanding where we are today . . .

Video Reference Youtube.com Search = Socialnomics

PublicRela+onsandSocialMediaare:

1.  PublicRela+ons

2.  CustomerService

3.  LoyaltyBuilding

4.  Collabora+on

5.  Networking

6.  CustomerAcquisi+on

Public Relations •  Origins of Public Relations •  Edward Bernay’s “Torches of Liberty” •  Opening the dialogue •  Creating Authority – The Soft Sell

Components of Public Relations •  Customers

–  Then and Now

Components of Public Relations •  Media

–  Traditional

Components of Public Relations •  Social Media

Components of Public Relations •  Social Media Venues

2

„What‘sthelatestnews(aboutthatcompany)?“

• PR/Corporatecommunica2ons

• Demonstrateexper2sebysharingknowledge

BusinessUses

Informa+onal

4

„Freshbreadjustoutofovennow“

Automa+c

• DataPushandAutomatedInterac2onwithCustomers/CustomerSystems

BusinessUses

3

„Whatareyoumissing?“

Promo+onal

BusinessUses

• Channelfornewformofpromo2on

• Organise/PromoteEvents

1

„WhathasyouraVen+on?“

(„Whatareyoudoing?“)

• Monitoring&CustomerService

• Marketresearch

• Emo2onalbondB2C,B2E,E2E

BusinessUses

Personal

TypesofTwiVerCommunica+on

Components of Public Relations •  Indirect & Hidden Costs

–  There is no such thing as a free lunch . . .

Components of Public Relations •  Other Marketing Efforts

–  Marketing and Public Relations support one another. The stronger each is the stronger each will perform.

Identify Your Objectives

•  Client Retention •  New Client Acquisition •  Both

•  Maintaining your position and authority •  Establishing your authority with new prospects

Identify Your Objectives

•  Maximizing Transparency –  The Good, The Bad & The Ugly –  Brand Management & Customer Service –  Then & Now

Bringing It All Together . . . •  Where to start and choosing the right media

–  Audience –  Sales Cycle –  Distribution Channel –  Breaking Ground or Mending Fences –  Visibility –  Location

Bringing It All Together . . .

•  Understand what PR can and CAN’T do for you –  Time –  Influence –  Transparency –  Truth

•  Patience, Patience, Patience . . .

Public Relations and Social Media can be a crucial part of your marketing success.