Where we've come from

Why we're here

Where we're going

How we'll get there

Who we're traveling with

½ million web visits in one month!

We used to have 0 iPads!

______ of you weren’t even here!

What does success look like?How do we know if we’ve “won”?What goal are we united around?

Organization vsDepartment

BIG Goal = Big Responsibility

M&A = Most influential department

Expectations set and met for 11,000 Lukes and Lucys

(what they think they’re getting)

(what they actually get)

(what they want)

REALITY EXPECTATIONS HAPPINESS

Who’s Luke and Lucy?

Socially conscious

Doers and dreamers

Bargain hunter$

Expect immediate communication

Cause driven

Social media generation

Optimistic

Want to change the world

Desire diversity

Value authenticity

Who’s Luke and Lucy?

Socially conscious

Doers and dreamers

bargain hunter$

Expect immediate communication

Cause driven

Social media generation

optimistic

Want to change the world

Desire diversity

Value authenticity

2014 & 2015 GOAL:

EXPECTATIONS SET and met for 11,000

Lukes and Lucys!

#doitforlucy#lunchonluke#preppingforlucy#launchingluketoday

How will we get “there”?

11,000 L&L

#wheretogo#l&l

11,000 L&L SOLUTION

#startingtomakesense#l&l

11,000 L&L SOLUTIONDevelop content marketing (comm) assets

#soexcited#l&l

11,000 L&LSOLUTIONS

Develop content marketing (comm) assets

#whatdoesthismean#l&l

#whoswho#l&l

#markcalendars#l&l

#wearehopeful#pastorlike #l&l

#wearehopeful#pastorlike #l&l

#smile #l&l

#yumyum #l&l

#mybestfeature#l&l