a Platform-as-a-Service company

Game Operations Fundamentals

Scott Willoughby Director of Game Operations Success

April 15, 2023 2

Game Operations Fundamentals

Scott Willoughby Director of Game Operations Success

April 15, 2023 3

Why Are Live Ops Important?

1. Build Game

2. ??????????

3. Profit!

April 15, 2023 4

Live Ops is Phase 2

Everything from ship to sunset is a live ops challenge.

Everything the light touches is live game ops.

• Acquisition• Engagement• Conversion• Retention

April 15, 2023 5

But First! KPI

Installs• Organic• Paid

Users• Daily (DAU)• Monthly (MAU)• New vs. Returning

Retention• Day 1/7/30/90

Conversion• Paying Users (Lifetime & Daily)• First Time Payers

Revenue• Avg. Revenue Per User (ARPU, DARPU)• Avg. Revenue Per Paying User (ARPPU, DARPPU)• Daily Revenue

April 15, 2023 6

Acquisition

Get to know the POPE!• Paid• Owned• Partnership• Earned

KPI to Watch: Installs, Retention, First Time Payers

April 15, 2023 7

Engagement

Give Players a Reason to Do More!• Social Connection• Events• Leaderboards• Personalization /

Expression

KPI to Watch: DAU/MAU, New vs. Returning Users

April 15, 2023 8

Conversion

Simplify and Motivate Spend Activity!• Economy Design• Sales• Offers• Alternate Value• Ads• Affiliate• Invites

KPI to Watch: Revenue, ARPU, ARPPU, Paying Users, First Time Payers

April 15, 2023 9

Retention

Keep Players Coming Back!• Content Plan• Communication• In-App• Push• Email• Social

• Incentivize• Transition

KPI to Watch: Retention, MAU, New vs. Returning

QUESTIONS?Twitter @playfabnetwork