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Reskin and Republish Android App or Game

App reskinning is a method whereby one acquires the license to utilize an already

developed and tested App source code and change the theme, graphics, and

sounds to make an entirely new App. When I first found out what App reskinning

was I thought it was kind of fishy to say the least. After researching this further I

found that reskinning Apps, or any software, is an accepted and legitimate

business practice. It’s been around for a while, and will be for a long time to

come.

Why reskin an App instead of developing new ones? There is a very good answer

to this question, and it is

tied directly to cost,

schedule, and

performance risk.

Cost: When developing a

code from scratch the

costs are far greater than

if you purchased an

existing code for reskin

purposes. How much

more? You can acquire a

well working, tested, and ready to reskin out-­­of-­­the-­­box code for less than

$500.

What Apps Should I be reskinning?

Reskinning works best with certain games or camera applications.

There are several types of games that do well for reskinning. The first type of

game that I would recommend is what’s known as an “endless runner”. These

games are coded in such a way that the content never ends. Most have played an

endless runner before.

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Tetris is one of the most famous of all endless runners and most are familiar with

the concept. Random blocks are generated and you must stack them in such a

way to make room for more. The speed intensifies and at some point you lose. If

you didn’t lose, the game would keep going to infinity. These games are great for

reskinning as they require a limited number of graphic changes and a theme

change to get you a new game.

Where can I get Source Code?

You can buy source codes from many places in the market. If you are a

developing hand than there is no worry about that as you can buy the source

code from chupamobile or

bluecloudsolutions. If you are

going to outsource reskinning

process then it is always suggested

to buy source code from same

person if possible. It can be done

though sites like apparum.com.

AppaRum.com is doing both

services, providing source code as

well as doing reskin work and

most of their packages include

ASO also. Check out their Reskin Portfolio.

What is App Store Optimization (ASO)

App Store Optimization (ASO) is one of the most powerful tools in your

development toolbox. It is critical to get this right to give you the best chance of a

solid ROI. Whether you are doing reskins or new apps, ASO will make or break

you, bottom line. I cannot stress this enough, please pay particular attention to

mastering this skill, as it will be the biggest contributor to your revenue stream

hands down.

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App Descriptions

While you are getting your development and graphics work done, this is a good

time to write out your App description that you will use when publishing it to the

App Store. The mythical Apple algorithm does not use anything in your

description to rank or rate your App on an ASO level. What it does do is paint a

picture of what your App is all about for your prospective customers.

We are now going to be conducting market research, which will lead us into titling

and filling in the keyword field in iTunes for submission to the App store. To title

our App we want the strongest keyword(s). I say keyword(s) with an “s” because

you can actually fit 255 characters in the title section. Now, with that being said I

do not recommend what is known as “keyword stuffing”.

In addition to this bit of news, just because you have 255 characters of space

doesn’t mean you can see all 255 characters while browsing Apps in the App

Store. For an iPhone App you are only going to have 35 characters visible. My

suggestion is to keep your title under 35 characters.

First thing is first… Pay special attention to the first line of your description. In the

Apple store your description is compressed and needs to be expanded to read the

entire write up. The only visible portion is typically just the first line. If you lose

them at line one, you haven’t got a chance.

If you waste the first line by saying, “welcome to Funimation Multiline Loose

Slots!” you pretty much wasted your hook. The prospect knows the name of the

App already; don’t waste their time as they are likely scanning through Apps

quickly trying to decide which one they are going to download. Make them want

to read more.

A rocking first line would be, “Download the App that Rolling Stone Magazine said

is the most epic new App of all time!”. Now of course this would have to be true,

but the idea here is that you are adding credibility to your App in the form of a

very reputable source.

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In absence of a Rolling Stone Magazine endorsement, you could say something

like, “Download an App that will melt your face and shake your foundations!”

Now, that would make me want to read more. Be creative, and resist the

temptation to use humor here; for some reason it doesn’t translate to the

audience well.

Once you hook them, use any positive review quotes you may have.

Endorsements are awesome ways to add credibility to your App. You may not

have any on launch, but you can stretch here if you have one of your family

members try it and give you some feedback. Additionally, you can come back to

the game with an update after you have some reviews and post a few of the best

ones.

Add as many as you can in short bullets. You want to capture as many features

your App has here. What you may think is no big deal maybe something your

customers want.

At the end, give them another hook like you did on the first line to make a lasting

impression. It’s not rocket science, but there is a method to this madness that will

payoff for you if you take the time. Each one of these sections is important, slack

on any one of them and you could cost yourself, not anyone else, dollars in your

pocket. Take the time to do it right.

Monetization

So, how do we make money? It all comes down to this, let’s get into it.

There are four ways you can make money on an App.

The first way that most are already aware of is that you can charge per

download. Someone sees your App, they want it, and they buy it through

their iTunes account. It sounds so simple, and it really is.

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The second way

to make money with

your App is In App

Purchases (IAPs). You’ve

probably seen these

before; it may be in the

form of game currency,

level unlocks,

subscriptions, or many

others. You can make

some decent money off

of IAPs if you set them

up right.

The third way to make money is to just sell the App. There are lots of App

marketplaces that you can list your App and if someone buys it you just

transfer it to them.

The fourth way to make money, and by far the most lucrative, is integrating

ads into your game. Other App companies will pay up to $3 per download

of their Apps.

If you are getting thousands of downloads you will get decent conversions and

make money. There are all kinds of ads you can serve up. You can have

interstitials (full-page Ads), banners, “more games” buttons, and video ads.

Video is relatively new, and is really adding significant revenue to my

portfolio. The newest addition is incentivized video ads. Basically you can

give away something in your own game, like game currency, in exchange

for your customers watching a video ad. If they use the service being

advertised you are paid real money. I’ll trade fake money for real money all

day long.

Best of Luck on your App Reskinning World