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Your pitch to• Advisors• Investors• Partner companies• Co-founder / core team
members• Employees
Your tagline: <Capture here what your customers experience from your service / product, in less than 10 words >
<Name><website><email><contact>
<Background image depicting your customers experience>
[ Company logo ]<Name>
[ Highest reward / credential ]
Copyright 2015, <Company name> confidential. All rights reserved.
Goal
3
< company logo>
Tip: Focus on the pain points and high entry barriers. 50% job done!
• Objective: An observable and measurable end result that inspires the team, to be achieved within a fixed timeframe.
Define 3 to 4 intermittent measureable results aligned to the end goal.
• Mission: The core purpose and focus of the organization in order to realize the end result (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization
Copyright 2015, <Company name> confidential. All rights reserved.
Team
4
< company logo>
<NAME><responsibility>
<Hyperlink aboveto LinkedIn profile>
<Credentials towards the responsibility being played>
<picture>
Tip: 2 to 4 member team that demonstrates - ability to perceiver, expertise, keen to learn and strong desire to realize the vision.
<NAME><responsibility>
<Hyperlink aboveto LinkedIn profile>
<Credentials towards the responsibility being played>
<picture><NAME>
<responsibility><Hyperlink aboveto LinkedIn profile>
<Credentials towards the responsibility being played>
<picture>
• Advisors / mentors.• Current investors.
Copyright 2015, <Company name> confidential. All rights reserved.
Specific problem
5
< company logo>
<Title: specific problem you are addressing>
• Who are your target audience (get very specific, picturise).• Top 3 pain areas your target audience loose their sleep on. • Why current solutions do not address these pain areas.• Why so far the problem has not been addressed.• Why are others in this eco-system not addressing the problem.• What are the barriers for anyone (including you) to address the problem.• What proof do you have that your target audience are willing to pay to solve the problem (eg: survey of
over 1000 people, research publications, impact on day-to-day life).
Tip: Focus on the pain points and high entry barriers. 50% job done!
Copyright 2015, <Company name> confidential. All rights reserved.
Solution
6
< company logo>
Tip: Focus on the pain points and high entry barriers. 50% job done!
<Title: Product name / website >
• Pictorial view of the end solution addressing the pain problems• Phased approach for the current solution, minimum viable product and end solution.• Demonstrate the scalability, ease of use and security of end user.• Product pictures • Cue for demonstration / product video
Copyright 2015, <Company name> confidential. All rights reserved.
Market size
7
Addressable MarketEstimated potential number of customers multiple price per unit over next 5 years.
Target MarketEstimated potential number of customers multiple price per unit you plan to target in next 12 to 24 months in your focused market.
Total MarketHow much money is spent across the ecosystem on solutions that address these problems. OR Current loss of money because of the pain areas. OR How many people multiple price per unit do you estimate are willing to pay for solving the pain areas across ecosystem.
< company logo>
Tip: Large global markets are great but more important are convincing estimates.
Copyright 2015, <Company name> confidential. All rights reserved.
Go-to-market approach
8
• Pictorial view of the eco-system you operate in• Readiness of the eco-system for your solution• Create awareness of the solution, enrolling customers to consider the solution, registering them to use the
solution, getting them to pay for the solution, getting customers habitual to the solution, recommendation of the solution by customers to friends and family.
• Enablement in the eco-system to improve sales and performance of others and your growth. (partnerships).• Sales and customer support process – create, refine, automate, replicate.
< company logo>
Tip: Turns the odds of the system to your advantage to enable your sales.
Copyright 2015, <Company name> confidential. All rights reserved.
Competition and differentiation
9
Competition and differentiation

< company logo>
• Solutions addressing same pain areas in your target market.• Each competition
Number of customers.Unit sale priceCost of customer acquisitionCustomer’s love / habitual reasons
• Why would customers consider you over competition (you provide more for more, provide more for less, pro-vide less for less.
Tip: Can you continue to keep your competitive advantage
Copyright 2015, <Company name> confidential. All rights reserved.
Finance
10
< company logo>
• 3 to 5 year projection of sales and cost • cash flow.• Assets and liabilities / capital• Your ask. Where will the financials be used.• What are the future financial requirements to realize your objective.
Tip: How well are you managing your funds to accelerate your growth.
Copyright 2015, <Company name> confidential. All rights reserved.
Roadmap
11
< company logo>
• Number of customers and sales projection aligned to the goal.• Key milestones towards complete solution development, geography footprint, team size, resources essen-
tial for realizing above projections.• Alliances and partnerships.
Year 1 – 1H Year 1 – 2H Year 2 Year 3 Year 4Current Quarter Next Quarter
Tip: Creation of basic sellable solution and a realistic scalable approach towards the objective.
Copyright 2015, <Company name> confidential. All rights reserved.
Risks and mitigation
12
< company logo>
• Key risks / threats you see towards realizing the short term, medium term and long term objectives.• Implications of the risk on solution, customers, employees and investors.• Mitigation plan and cost of mitigating each risk.
Tip: Recognize all the fears and threats that can impact your exclusive profitable growth.
Copyright 2015, <Company name> confidential. All rights reserved. 13
For further helpCONTACT:
Bonus tips:• A business plan is a formal statement of business goals,
reasons they are attainable, and plans for reaching them.
• Focus on creating real value and wealth for all the stake holders.
• Keep it simple and ‘no brainer’. Make it as pictorial as you can.
• It takes typically 2 to 4 weeks of the founding team to build this plan with 5 to 10 hours of expert consultation.• With right set of tools and guidelines you can build a
winning blue print.
Get Funded To Grow Rich @GetFundedAuthor
