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Heather Doering
AceInTheHoleBranding.com
GET NOTICED!
That, my friends, is
the question…
Who are YOU???
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Technology has transformed how consumers make
purchasing decisions
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Differentiation is KEY to being found
• Google is a verb
• Being AWESOME is not enough!
• You MUST set yourself apart
• Here’s how…
Be a Mission, Not a Title
To
Sta
nd
Ou
t…
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Strategy
Turn Your Title Into A…
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Mission!
Create Your Mission
Compare
Differentiate
Connect
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Compare “I’m a real estate agent,” with “I provide Millennials with the tools they need to purchase their perfect starter home.”
Missions make you different from those who share a title
Get your mission into the hands of your prospects!
Social Selling
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Embrace
“Social selling is the practice of using social media to interact directlywith your prospects and leads by offering them valuable, thoughtful content to answer questions and meet needs until they are ready to buy”
Heather Doering
WHY Embrace It?
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• Enables you to connect with ideal prospects in the right places
• Is integral across all demographics• Is a conduit for connecting and building
relationships with people who WANTwhat you offer
• Available on demand – consumers can access you 24/7/365
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Create Your Signature Brand
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The
• Why do I need a Signature Brand?
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Sets you apart from corporate branding
Develops unique identity that transitions with you
The WHO
Whom are you Targeting?
Identify your top 2 – 3 ideal niche markets
Clearly define their demographics, goals, needs,
and challenges
Solve their issues and challenges!
Matter?
Why Does
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Allows you to send clear, customized, focused messages to ideal prospects
Provides information on WHERE they hang out and HOW to meet their needs
Provides insight into WHICH social media platforms they frequent
Can determine WHAT types of information resonates with the niche
Can identify WHICH formats best fit the niche
The WHAT
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The WHERE
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Where online does your niche market hang out?
Soci
al M
edia
Tidbits…
.
It’s all about THEM!
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• 80/20 Rule – It’s all about THEM, not YOU!!
• Generic content builds followers• Understand rules of engagement for each
social media platform• Use common license images• Be consistent• Interact • Provide value NO MATTER WHAT!• AND…
Establish Expert Status
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Be CredibleBe Impactful
Be Memorable
Expert IdeasBlogging and guest blogging
Commenting and interacting with others’ posts
Sharing great articles
Lists
Videos
Webinars
Workshops
Speaking engagements
Newsletters or ezines
The
WH
ENAwareness
Stage
Broad content
that educates
Consideration Stage
Answer specific questions
Decision
Stage
You’re the SOLUTION!
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When should you interface with your niche, and what should you talk about?
The HOW
• Research the “W” questions• Create the Plan to draw in
your niche• Implement the Plan
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How do I create my Signature Brand?
Now What???Be as happy as her!
It’s all about YOU!
Free Build Your Brand Consultation
Schedule your session:
http://ow.ly/XvuWG
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Heather Doering
Ace in the Hole Branding
Ignite your business, and Kick Ace!
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