Getting ahead on LinkedIn

Getting ahead on LinkedIn

CIPR Summer Social

15 September 2010

@wadds

Agenda

Building you profile

Developing your network

Business intelligence

Applications

Paying your way

Introduction

• Who: social network for professionals with more than 75 million users and growing

• What: Profiles provide an opportunity to showcase personal expertise and network

• Why: develop your professional network and win business

Your profile

Use the LinkedIn wizard to complete your profile:

ExperienceEducationOnline presence PhotoGroups AwardsInterests Contact

A complete profile gives a greater picture of yourself for clients and prospects

http://www.linkedin.com/profile?viewProfile=&key=686604&authToken=7cr6&authType=OPENLINK&locale=en_US&srchindex=1&srchid=ec5e89dc-fdd6-4144-b0d5-e8d122f121de-0&srchtotal=209&pvs=ps&goback=.fps_conference+speaker+pr_*1_*1_*1_*1_*1_*1_*51_*1_I_gb_WC2H+7LT_50

Search benefit: “stephen waddington”

Google first page

LinkedIn first result

Your company profile

• Click on "Companies" found under "More“

• Click on the "Add a Company" link

• Type in your company's official name and your email address

• Follow verification process

• Create your company profile

Privacy

• Your profile is public, but customisable

• Your relationships and network are is precious

• But, locking down your profile reduces its usefulness

Network etiquette

• Reflect real world network

• My rule – typically have met someone or worked with them

• Gaming or spamming network negates its value

Agenda




Applications

Paying your way


• Import address books from other networks using CSV format

• Search for colleagues and clients by name

• Searching for colleagues and clients by workplace, school or association

• Connecting to colleagues and clients through mutual groups


Xobni: linking email and social networks

Networking groups

Suggestions from the network

Networking groups

Networking groups

Group media

Agenda




Applications

Paying your way


Advanced search

Link

Skills: “PR conference speaker”

http://www.linkedin.com/search/fpsearch?keywords=conference+speaker+pr&searchLocationType=I&countryCode=gb&postalCode=WC2H+7LT&distance=50&page_num=1&search=&pplSearchOrigin=MDYS&viewCriteria=1&sortCriteria=R&redir=redir

http://www.linkedin.com/search/fpsearch?keywords=conference+speaker+pr&searchLocationType=I&countryCode=gb&postalCode=WC2H+7LT&distance=50&page_num=1&search=&pplSearchOrigin=MDYS&viewCriteria=1&sortCriteria=R&redir=redir

Companies: ITV

Companies: ITV

People: “BP communications”

People: “BP communications”

Agenda




Applications

Paying your way

Applications: events

Applications: events

http://www.linkedin.com/osview/canvas?_ch_page_id=1&_ch_panel_id=1&_ch_app_id=30&_applicationId=2000&appParams=%7B%22referrer%22:%22hub%22,%22go_to%22:%22events/401808%22%7D&_ownerId=686604&completeUrlHash=S5vr

Applications: status updates

Applications: reading list

Applications: blog

Other applications

Advertising

Recruitment

Agenda




Applications

Paying your way

Paying your way (or not)

• Business version of LinkedIn costs $19.95 per month

• Send InMail to people outside your network

• Analytics - see who is looking at your profile

• Improved search

Paying your way

Results depend on visibility settings

Recommended reading

Source: Me and My Web Shadow, Antony Mayfield

Thank you

Stephen [email protected] Tel. +44 20 7842 3201Mob. +44 7771 851407www.speedcommunications.com