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Bringing you closer to patients

Getting closer to patients

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Page 1: Getting closer to patients

Bringing you closer to patients

Page 2: Getting closer to patients

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It is often critical or key to understand what is going on with your key target segments.

Identifying and targeting the right segment and finding out whether it is ‘key’ is the first step to better marketing strategy

But then once you have pinned your segment down you need to interrogate your segment until it gives up its secrets

???

What are you all about?

Are you Key?

Page 3: Getting closer to patients

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To circumnavigate communication barriers it is helpful to think 3 dimensionally about your segment.

How well defined is my segment?

What is the filter down rate? Where does it filter down to? Do I have to replace the filter like on a swimming pool?

How do we optionalise our customer based choice parameters?

How can I learn more words that obfuscate the point being communicated?

££

What’s all this segment talk? Are customers

segments? Or are they in segments, like

woodlice?

Page 4: Getting closer to patients

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Sometimes there is a barrier between marketing departments and real world patients

Sometimes there is a barrier between marketing departments and real world patients

Oooh I’m ill

Irrelevant bullshit

RATIONAL THOUGHT BARRIER REAL

PATIENT ISSUES

Page 5: Getting closer to patients

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Make sure you limber up with some policy-Pilates before moving on to some more heavy initiative-crunches….

But before you devise a stratagem for managing patient expectations, first you need a visit to the strata-gymnasium.

Flexible implement-izativitySubstantive-results curls

idea-showers

Think-sparing

Management muscle toning

Solution stretching

Page 6: Getting closer to patients

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The bare-bones approach to outcoming a solution matrix

Our approach is to work up an initial pre-structure to your nominal mind-crux, then data-in the outputs pre-reflexively, thus proactively diss-ass-organising your focus-goaling.

Some of our competitors use old and tired synergy which could be out of date or infected with diseased logic

Moving forwards

Zeroing in

Syndicated synergy (fresh

synergy)

Paradigm mapping

(paradigm GPS)

Mixture of investment

portfolio chips

5 point action based plan of actions

Page 7: Getting closer to patients

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But, hang on (you say, not me I know) what about substantive data and rock hard fact to ensure no de-credularity afflicts our avaricious parade…?

We have access to grotesque and obscene amounts of data which can either make us as sick as a goat with ‘information over-thinkage’ or it can help us understand the specific market details to within an inch of a nano-point.

Our analysts are so data driven they literally don’t own or use any form of transport to get to and from work …only excel

+

With this sample size we may need to slap on some

X 0.16

projection-factor 16

Page 8: Getting closer to patients

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Not really…it’s just been a waste of my time…

Well you can always move nearer to or regularly drive by a hospital / healthcare institution….

….Or invite patients over to your house (we suggest telling them there are free drugs and life saving interventions there, and/or you’re having a BBQ)

If none of this works, don’t panic someone else will tell you what you need to know

After all this, are you any closer to your patients?