Upload
ghost-partner
View
181
Download
6
Tags:
Embed Size (px)
Citation preview
© 2012
social media marketing made simple
GhostPartner.com
© 20122
Howard Flint | CEOGhost Partner – Content Creation and Managed Marketing
/GhostPartner
@GhostPartner
GhostPartner.com
© 20123
Howard Flint | CEOGhost Partner – Content Creation and Managed Marketing
/GhostPartner
@GhostPartner
GhostPartner.com
© 20124 GhostPartner.com
#SocialGhost
© 20125
brand new to social media?www.socialquickstarter.com
GhostPartner.com
© 20126
why social?
GhostPartner.com
© 20127
social media endorsements = $
51% of the U.S. sample had purchased a product based on an online recommendation.
GhostPartner.com
© 20128
Source: Neilson Global Trust in Advertising Survey, 2007
social media is the new word of mouth
you must provide a great experience
there is no cure for a poor
experience
GhostPartner.com
© 20129 GhostPartner.com
How Social are you?
How Social are you?
How Social are you?
How Social are you?
How Social are you?
How Social are you?
© 201216
© dennis nations 2011
concerns? you’re not alone…
social media looks really interesting, but… I’ll never have millions of customers…
using new marketing tools sound great, but…
I will never write thought leadership articles….
reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…
I hear about new tools and networks everyday, but…
I just don’t have the time to stay current…
GhostPartner.com
© 201217
what you do have is powerful…loyal, happy customers
an excellent customer experience
interesting and important things to say!
© dennis nations 2011
GhostPartner.com
© 201218
Dingo: build community and contacts• Dingo, a pet supply company, sent
an Email Campaign to 8,934 subscribers
• Dingo shared the offer on Facebook and Twitter
• Dingo had its fans join their email list through the CTCT Facebook App
• Dingo kept their fans up to date on their progress
• Dingo’s fans shared their campaign through social networks and on their own Blogs
Dingo now has6,329 Likes and 14,140 Subscribers
It took them 3 days!
GhostPartner.com
© 201219
Your Contacts Want To Keep In Touch, but on their terms
19
Add social icons to email campaigns to define your audience’s preferred channels
discover preferred channels
GhostPartner.com
© 201220
kick-start growth: use your email list• Announce your new
presence in your newsletter
• Include standard links in every email
• Include social media sign up icons in every email
GhostPartner.com
© 201221
look professional• complete your
business profile
• brand your presence
• add starter content
GhostPartner.com
© 201222
starter content• Information, tips, and practical advice
• Questions asked by your customers
• Links to:
– archived newsletters; event home and registration pages
– polls and surveys
– blogs (yours and others’); websites (yours, and others in your area of expertise)
– thought-provoking discussions that inspires dialogue
– relevant videos, photos, podcasts
GhostPartner.com
© 201223
make content shareable
GhostPartner.com
© 201225 GhostPartner.com
YOU are a Thought Leader.
© 201226 GhostPartner.com
YOU are a Thought Leader.Now act like it
© 201227 GhostPartner.com
Social ContentMusic
Words
Pictures
Opinions!
© 201228 GhostPartner.com
Perception = Realityin Social Media
© 201229 GhostPartner.com
Social = Content
© 201230 GhostPartner.com
Content = Perception
© 201231 GhostPartner.com
Content creates your Reality
© 201232 GhostPartner.com
Consistent Beats Complex EVERYDAY
Howard’s Content Rules, #7
© 201233 GhostPartner.com
How we do it
© 201234 GhostPartner.com
© 201235 GhostPartner.com
© 201236 GhostPartner.com
Content is not limited to words.
Howard’s Content Rules, #23
© 201237 GhostPartner.com
Content is not limited to words.
Your organization has a story to tell.
Howard’s Content Rules, #23 & #24
© 201238 GhostPartner.com
Content is a critical new skill you NEED to learn, to thrive in
the new economy.
Howard’s Content Rules, #1
© 201239 GhostPartner.com
The world is ruled by content.
Big or small.
© 201240
901,000,000active users
526,000,000daily users
why create abusiness page?
GhostPartner.com
© 201241
tips for your business page
• post relevant content: comments, photos, videos
• make settings public so your customers and prospects can find you
• use as an alternate landing page for your email
• add a “Join My Mailing List” form right on your Facebook page
© 201242 GhostPartner.com
© 201243
how much time?
It’s 2 AM. Do you know where your fruit is?
0:000:010:020:030:040:050:060:070:080:09
GhostPartner.com
© 201244
not complicated marketing
speak
GhostPartner.com
© 201245
300,000,000active users
51%follow companies, brands orproducts on social networks
should I be usingTwitter?
GhostPartner.com
© 201246
tips forusing Twitter
• share links to interesting content & ask for feedback
• tweet a survey or poll
• send direct messages (DMs)
• retweet content from people you are following
GhostPartner.com
© 201247
81%of B-2-B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
should I be usingLinkedIn?
GhostPartner.com
© 201248
tips forusing LinkedIn
• manage your professional contacts and relationships
• find individuals you know in a professional capacity
• participate in discussions; recruit attendees to your events
• invite people to join your mailing list
GhostPartner.com
© 201249
• Focus on the content: share knowledge so people care
• Trade useful information for attention
• Inspire trust by filtering the noise
social media “do”: be the expert
GhostPartner.com
© 201250
social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.
• Don’t pitch.
• Don’t overtly self-promote.
• Don’t offer incentives to get reviews or sharing.
• Don’t stray from your areas of business into: personal information, politics, sports, religion, etc.
GhostPartner.com
© 2012
address and encourage “positivity”• positive comments are an opportunity
– spread the message
• respond…say “thank you”!
• answer questions
• share comments through other marketing channels
• consider rewarding “positive posters”
51
-- Yelp aggregate rankings of businesses, 9/2009
do itagain!
create agreat offer
have clearcall to action
publish +promote
meaningfulresults
GhostPartner.com
© 201252
turn negativity around…• always reach out to the
customer.
• let your network know that you are addressing the issue.
• always seek to satisfy and delight, not defend.
GhostPartner.com
© 201253
what should I monitor?
categories,topics,
keywords
similar companies
your brand
experts + influencers
GhostPartner.com
© 201254
Hootsuitetools to manage + monitor
GhostPartner.com
© 201255
NutshellMailtools to manage + monitor
reply from your inbox
track your insights
read fancomments
GhostPartner.com
© 201256
Google Alertstools to manage + monitor
GhostPartner.com
© 201258
next steps…
constantcontact.com »» Learning Center
free social media webinars
60 days for free. call 866.876.8464 to start
email marketing free trial
NutshellMail.com/register
use Nutshell Mail today
GhostPartner.com
© 201259 GhostPartner.com
• Content Creation and Strategy • Managed Marketing Services• Social Media Marketing and Networking• Email Marketing • Search Engine Optimization• Content Optimization and Website work• Search Engine Marketing
© 201260 GhostPartner.com
© 201261 GhostPartner.com
Q & AGhostPartner.com