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Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz You can also buy a video of this presentation at marketingfestival.cz
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The Road AheadThe Road AheadMarketing in the time of the
Internet of ThingsMarketing in the time of the
Internet of Things
Where We Were
One to many
Where We Are
That’s WAY more wave than I need!
Low signal to noise ratio
Nascent personalization
Nascent personalization
Personalization is growingActivity
Data collection 400% year-over-yearfrom ~10 collection events per page to 50
54% was beyond publishers’ controlcompared to 31% the previous year
http://www.krux.com/pro/broadcasts/krux_research/CIS2012?utm_source=PR&utm_medium=PR&utm_campaign=CIS_2012
Access78% of all third-party data collectors were also observed serving as ‘ushers,’ bringing other collectors to a web page.
This is up from 55% the previous year.
Risk
42% of all collection observed was from companies that may be using the data to power competitive media or data businesses.
This is up from 27% the previous year.
Actors
The number of data collectors nearly doubled, with more than 300 parties observed in the 2012 CIS, compared to 167 the previous year.
Actors
The number of data collectors nearly doubled, with more than 300 parties observed in the 2012 CIS, compared to 167 the previous year.
Credit: Krux Research http://www.krux.com/pro/broadcasts/krux_research/CIS2012?utm_source=PR&utm_medium=PR&utm_campaign=CIS_2012
Not everyone is happy about it
Online/offline barely bridgedOnline/offline barely bridged
Interfaces are cumbersome
WHAT DOES THE FUTURE HOLD?
Curated social connectionsCurated social connections
Sub Reddits
http://forhiremedia.com/social/getting-the-most-out-of-reddit-a-guide-for-digg-deserters-noobs/
Increased commerce integration
http://www.csschopper.com/blog/category/ecommerce-integration-services
Integrated human-web interfaces
http://online.wsj.com/news/articles/SB10001424052702304607104579214091256565098
Medical Device Integration
http://en.wikipedia.org/wiki/Hip_replacement
Medical Device Integration
http://en.wikipedia.org/wiki/Hip_replacement
Got milk?
What do we do now?
How will we integrate marketing messages into that?
Inbound Marketing
Community Marketing
Community Marketing
http://goldcandor.com/
Shared Values
Shared Goals
Shared Experience
Shared Experience
Shared Experience
http://truthseekerdaily.com/2013/11/surprise-man-finds-audience-full-people-saved-children-nazi-camps-wvideo/
STRATEGIES FOR THE MONTHS AHEAD
Cradle to grave integration
Support
http://suitsandscotch.wordpress.com/tag/job-hunting-2/
Education
http://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud.html
Relevant information
http://health.wikinut.com/img/1e5r00v.39i8i5qq/Choose-Your-Path
Emotional
Physical
Intellectual
Spiritual
OUR ROLE AS MARKETERS
Consistent and Integrative
Building communities that get where you’re coming from
And take you all the way to where you’re going
Thank you!Gillian MuessigCofounder MOZCEO Outlines Venture Group