Global B2C E-Commerce Assortments 2010 by yStats.com

RESEARCH ON INTERNATIONAL MARKETS

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April 2010

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Publication Date April2010

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Number of Pages/Charts 92

Covered Countries USA,Canada,Brazil,Chile,Uruguay,UK,Austria,Belgium,Bulgaria,Cyprus, CzechRepublic,Denmark,Estonia,Finland,France,Germany,Greece,Hungary, Ireland,Italy,Latvia,Lithuania,Luxembourg,Malta,Netherlands,Norway,Poland, Portugal,Romania,Russia,Slovakia,Slovenia,Spain,Sweden,Switzerland,Turkey Ukraine,Japan,China,India,Malaysia,SouthKorea,Thailand

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Global B2C E-Commerce Assortments 2010 April2010


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Global B2C E-Commerce Assortments 2010

Key Findings

Company and Product Information

Covering 43 Countries Worldwide

• “Electronics”accountedfor43%ofB2CE-CommercesalesinGermany,downfrom44%in2008.

• “Clothes,FootwearandFashion”(32%)wasthemajorproductcategoryintheCzechRepublicinQ22009.

• “TransportationTickets”weretheleadingonlineproductcategoryinSpain,accountingformorethan 50%in2008.

• “PCAccessories”(27%)wasthemostpopularonlineproductcategoryinUruguayin2008.

• “ClothingandFashion”isthemajoronlineproductcategoryinThailand,accountingforalmost45%of totalsales.

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Table of Contents (1 of 4)

UK (cont.)

• ProductspurchasedovertheInternetbyAge,in %,January-March2009• ProductsandServicespurchasedonlineby InternetUsers,%ofRespondents,2008• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008

USA (Top Country)

• TopGrowingB2CE-CommerceCategories,in%, 2008vs.2007• Top10OnlinePurchase/TransactionCategories amongAdultOnlineBuyers,in%ofRespondents, 2008

Austria

• GoodsandServicespurchasedonline,in%, February-April2009• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008

1. NORTH AMERICA

Canada

• TypesofProductsorderedonline,in%,2007

Brazil (Top Country)

• RankingofTopRetailSub-Categories,Age15+, HomeandWorkLocations,bytotalUniqueVisitors (thousand)andReachin%,July2008

2. MIDDLE AND SOUTH AMERICA

Chile

• MajorProductCategoriesinE-Commerce,in%, 2007

Uruguay


Regional

• TypesofGoodsandServicesboughtOnline,by Country,in%,Q22008

3. EUROPE

UK (Top Country)

• OnlineRetailIndexGrowth,bySector,firstHalf andJune2009• ProductspurchasedovertheInternetbyGender,in %,January-March2009

Belgium

• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008

Bulgaria


Cyprus


Czech Republic

• MostPopularProductsboughtinOnlineShops,in %,2007&2008• TypesofGoodsorderedovertheInternet,in%of IndividualsAge16+,Q22009• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008


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Greece


Denmark

• B2CE-CommercebyProductandRegion,in%of InternetShoppers,April2009• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008• UseoftheInternetbyHouseholds,byProductand Region,in%ofShoppers,April2009• UseoftheInternetbyHouseholds,byProductand Age,in%ofShoppers,April2009• UseoftheInternetbyHouseholds,byProductand Gender,in%ofShoppers,April2009

Estonia


Germany

• E-CommerceofClothingandFashion• ProductCategoryRankingforE-Commerceby OnlineShoppers,inmillions,April2009• BreakdownofB2CE-CommerceSalesandSales Growth,byNon-FoodSegments,in%,2008-2009• Top5ProductCategoriesorderedOnline,byAge Groups,in%,2009• Top10OnlineProductsboughtbyConsumers,in %,2008• Top10OnlineSalesbyProductCategory,excl. Services,inEURmillion,2008• TypesofGoodsandServicesboughtOnline,com paredtotheEU27Average,in%,Q22008

Italy

• TypesofGoodsandServicesboughtOnline,in%, 2009• AverageRevenuebyProductCategory,inEUR, 2009• GrowthbyProductCategory,in%,2009• TypesofGoodsandServicesboughtOnlinecom- paredtotheEU27Average,in%,Q22008

Latvia


Finland

• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008• OnlineShoppingbyProductCategory,in%ofall Buyers,Spring2008

France

• TypesofGoodsandServicesboughtOnline,in% ofInternetUsers,May2009• TypesofGoodsandServicesboughtOnline,com- paredtotheEU27Average,in%,Q22008

Hungary


Ireland


Lithuania


Luxembourg


Malta



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Slovenia


Netherlands

• TypesofGoodsandServicesboughtOnline,com- paredtotheEU27Average,in%,Q22008• Top10ProductsinE-Commerce,rankedby Turnover,inEURmillion,Q12009

Norway


Sweden

• ProductCategoriesbyGender,NumberandShare in%,April2008-March2009• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008

Switzerland

• OnlineGroceryShopping,totalandaverage Spending,2008

Poland

• GoodsandServicesboughtbyInternetShoppers overtheInternet,in%,2007&2008• AssortmentofInternetShops,in%,2008• AmountofdifferentProductsofferedbyInternet Shops,in%,2008• TypesofGoodsandServicesboughtOnlinecom- paredtotheEU27Average,in%,Q22008

Spain

• TypesofGoodsandServicesboughtonline,com- paredtotheEU27Average,in%,Q22008• InternetShoppingbyServices&Product Category,2008• GoodsandServicesboughtonline,in%,2008

Turkey

• MostpopularOnlineProductCategories,in%, 2008

Ukraine

• TopOnlineSearchesbyProductCategory,2007

Portugal


Romania


Russia

• OnlineBookMarket• DistributionofInternetUsersPurchasePreference byProductCategory,in%,2007

Slovakia

• TypesofGoodsandServicesboughtOnline,com- paredtotheEU27Average,in%,Q22008• Top3ProductGroupspurchasedonlinein E-Commerce,in%ofRespondents,2009


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Japan (Top Country)

• ShareofE-CommerceoftotalSalesineach Category,inJPYbillionand%,2006-2007

South Korea

• B2CE-CommercebyProducts,inKRWbillionand in%,2007-2008• B2CE-CommercebyProducts,inKRWbillionand in%,Q42008-Q22009

Thailand

• ProductCategoriesinE-Commerce,byB2B,B2C andB2G,in%,2009

Malaysia


India

• MostpopularOnlinePurchaseItemsandmost popularTravelCategoriesinE-Commerce,in%, 2009;Top10tradedItemsoneBayIndia,2009

4. ASIA

China

• TradingVolumeofFashionCommoditiesOnline Shopping,inRMBbillion,2007-2012f


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Samples


For the whole year of 2008, “Flights/Holidays” were the major product and service category in UK E-Commerce (48% of respondents).

46%

48%

Books

Flights/Holidays

UK: Products and Services purchased online by Internet Users, % of Respondents, 2008

30%

34%

42%

46%

Computer Softw are/Hardw are

Clothes

CDs/Videos

Books

18%

21%

27%

19%

Consumer Electronics

Groceries

Music Dow nload

Cinema/Theater Tickets

6%

7%

14%

14%

Investments/Shares

Alcohol

Mobile Handset/Contract

Financial Services

2%

6%

2%Other

Property/Mortgage

Healthcare

0% 10% 20% 30% 40% 50% 60%

24

Note: n=1,150, ages 16+

Source: BT, Ipsos Mori


In Denmark, 30% of respondents to a survey bought “Travel & Holiday Accommodation” online in Q2 2008.Europe: Types of Goods and Services bought Online, by Country, in %, Q2 2008 (1 of 2)

Any Goodsor Services

Travel &Holiday

Accommodation

Clothes &Sports Goods

Books,Magazines &E-Learning

HouseholdGoods

Tickets forEvents

Film &Music

ElectronicEquipment

(incl. Cameras)

Denmark 59 30 24 17 10 28 20 17

UK 57 27 24 21 23 21 24 15

Netherlands 56 26 22 21 12 21 13 14

Germany 53 22 26 28 26 19 17 18

Sweden 53 27 18 19 7 22 16 11

Finland 51 31 27 20 14 25 16 12

Luxembourg 49 27 15 29 11 22 18 10

France 40 18 19 14 16 13 11 5France 40 18 19 14 16 13 11 5

Austria 37 11 14 16 9 9 8 9

Ireland 36 21 7 9 3 12 10 5

EU27 Average 32 14 13 12 11 11 9 8

C h R bli 23 3 9 6 5 7 2 7Czech Republic 23 3 9 6 5 7 2 7

Slovakia 23 4 9 5 5 4 3 4

Malta 22 4 6 6 3 2 6 6

18

Note: The survey covered individuals aged 16-74. The data collection period was mainly the second quarter of 2008. The individuals were asked if they had bought or ordered goods or services for private use over the internet in the 12 months prior to the survey at home or at any other location. If so,they were also asked what type of goods or services they had bought or ordered in this time period (multiple replies possible)

Source: Eurostat, March 2009


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Global B2C E-Commerce Assortments 2010 by yStats.com