is this a

sketchy

path?

your guide to opportunity.

glowstik

social

marketing partner handbook

When a

door opens,

take the

opportunity

and run.

this is going to be big.

Every brand says they stand

for something.

This is us. We are different.

We are a ragtag

group of misfits.

We want to

change the world.

We are shameless innovators.

We are young. And our youth is the one

thing we have on our competitors. Everyone

else is on a journey to happy retirement. We

are on a journey to create the next big thing.

We are willing to take bold actions that risk

our business, our reputation, and our blood

pressure. We are willing to put it all on the

line for the intrinsic thrill that we get, from

pushing a brand to its limits.

We refuse to play it safe. Or rather, we

cannot afford to play it safe. Right now, we

are a little goldfish in a shark tank. If we

don’t think differently, we get swallowed

whole.

We are bursting with energy.

They

do

their

work.

We

have

fun

with

our

work.

We are a team.

We are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a

team. We are a team. We are a team. We are a team. We

are a team. We are a team. We are a team. We are a team

Coming together is a beginning. Keeping together is progress. Working together is success.

-Henry Ford

NO MATTER WHAT.

WE PUT PARTNERS FIRST.

YOU PUT CLIENTS FIRST. NO

MATTER WHAT.

A strong piece of experience

for your résumé.

A chance to learn business,

consulting, and marketing

by actually doing it.

A chance to

expand your network.

A chance to be a part of

something huge.

Our promise that you will get

everything you

need to

succeed.

how to be a successful Stikkie.

Candor.

Am I opening up?

Speak your heart. We asked you to

join our team because we believe in

you, your insights, and your judgments.

However, don’t confuse candor with

negativity.

Negativity is realizing what’s wrong,

voicing it, then moaning and groaning

about it. Candor is realizing what’s

wrong, voicing it, then thinking about

actions to make it right.

Team player.

What am I doing to contribute to the

team in the next week and can I do

more?

Every partner’s actions affect the

success of our team and every

individual on it.

Make every effort to cooperate

and collaborate with your

teammates. That’s the only way

we can create something

incredible.

Commitment.

Can my work be better?

We work hard to make every

project we assign you to as

enriching and enjoyable as

possible. We hope you will make

every effort to take advantage of

this opportunity. Stay on top of

your assigned tasks and meet

deadlines.

Most of all though, get pumped.

Not only is this the experience of

a lifetime, but it could be the

next big thing.

Creativity.

Am I destroying, annihilating, and

taking a baseball bat to the status

quo?

Adults are richer, more

educated, and more

experienced than us. But I see

this as a strength.

We have the energy and

boundless imagination to

create the ideas that can

supercharge a brand and

change the world.

Initiative.

What else can I do to make

myself and Glowstik more

successful?

Do what you think

needs doing. Always.

Nobody will be mad.

Growth

•Growth and expansion research (intra

and ultra)

•Recruiting and hiring

•Finding good training and career

growth material and events

•Capital opportunities (venture capital,

government grants)

•Developing profiles on new

technologies that can be used and that

clients want us to use

•Social awareness and charity research

Client communication

•Initial email

•Sending frequent reports of

actions and plans

•Relaying goals and successes

•Asking the client what more

he/she wants

•Communicating pricing

•Asking for referral/following

up

•Deliverables and monthly

reporting for clients Website

•Website content

innovation

•SEO and web

promotion

•Programming for

Facebook pages/client

web pages

•Search

engine/directory

submission

Marketing of Glowstik

•Online marketing of product to clients

•Facebook page for our company

•Design for promotional print material

•Managing the blog

•General marketing and branding for

Glowstik

•Competitor/market research to

determine pricing and differentiation

strategy

•Public relations (get on TV, speaking

gigs, print media gigs, etc.)

Client work

•Graphic design for landing

pages

•Facebook/Twitter page

management (posting)

•Forum posting

•Videography

•Ideation and brainstorming

•Creative work

•Customer interaction

Logistics

•Company registration

•Financial reporting

•Ensure legality of actions

•Find ways to get grants

•Devise contract for

clients

•Organize events

•Create systems for

efficiency

•Review performance and

make suggestions

Stuff you might do at some point.

ETC.

To the unsatisfied,

Ambition. Society views it as an abstraction- some

sort of trait or characteristic. You either have it or

you don't. Some people just don't have the same

determination to succeed, they say.

I disagree.

I believe it is in our essence as humans- as much

so as our need for oxygen, food, or belonging.

Every person is born with this psychotic thirst to

shed the tattoo that brands us as part of the status

quo.

In the eyes of the world, you become a statistic the

moment you are born; the hospital fills out some

paperwork and puts you in a filing cabinet. You are

just another uniformity in 7 billion. You are

probably- no, definitely- destined for mediocrity.

You are not special.

These days, the typical is not only accepted, but

embraced and fervently sought after.

"Motivational" speeches repeat the same generic

themes: be nice, stay in school, and don't do drugs.

A letter from

the founder.

Continued on next slide

Is it not disturbing how low standards

have become?

I’m sure you feel the same way I did

when I was looking into the world for

opportunity. There are so many things

you can work at, but your heart

whispers that the typical isn’t enough.

Every single person can be remarkable

at something. Why waste your time and

effort trying to be the same?

An opportunity to be the same is not an

opportunity at all; it’s a dead end. When

I founded Glowstik, I wanted to sprint

past the dead ends that have flooded

our world.

And adults called me a wannabe

bigshot.

At first, I was hurt. But as I thought

about it, I do want to be a bigshot. Why

doesn't everyone want to be a bigshot?

Continued on next slide

And although Glowstik is a small group of wannabe bigshots, and we may encounter some more talented marketers, we will win with determination and an inherent urge to be more. Will you join team different? Onward, jerry zhang

Former wannabe bigshots: Bill Gates

Howard Schultz

Michael Jordan

Lady Gaga

Will Smith

Sergey Brin

Larry Page

Warren Buffet

Sidney Crosby

Drake

Jeff Bezos

Albert Pujols

Barack Obama

Ronald Reagan

Mark Zuckerberg

Roy Halladay

Megan Fox

J.K. Rowling

Walt Disney

Steve Jobs

Current wannabe bigshots:

(Write your name)

Our mission.

To change the world's perception

of who and what a marketer is

supposed to be and mean.

Our marketing

With the work we do, we hope to capitalize on the potential that

flows through any and every brand. We will galvanize the soul

and meaning of our clients' business, by focussing on its core

values.

The world

We are not your typical marketers; ingrained in our nature, is a

genuine desire to lead the change that needs to happen in our

world. The feeling of helping another human being will always

trump anything we accomplish in marketing.

Our partners

Our partners are the catalysts of innovation and the lifeblood of

our organization. We strive to give them opportunities to learn,

grow, and succeed, within an electric environment that harbours

endless creativity.

Our attitude

Dare to be different.

AND THAT IS WHO WE ARE.

A few ground rules.

DON’T: Throw potentially painful projectiles (both

literally and metaphorically).

Run with scissors. Even if they are safety scissors.

Leave others hanging.

Say it can’t be done.

Micromanage. Look at the big picture.

Suck.

DO: Ask questions. A lot.

Be spontaneous and romantic.

Be a weirdo, wackjob, and creeper.

Find loopholes.

Be funny and have fun.

Forget Plan B. It’s only an excuse for the

losers who can’t execute Plan A.

Be stubborn.

We’re not

trying to

make money.

We’re

trying to

make

change.

TALK TO US.

Email: info@glowstik.ca

Email the CEO: jerry.zhang@glowstik.ca

Website: glowstik.ca

Anonymous Suggestion Box

or is it a

beautiful

journey?