Glowstik Social Marketing Partner Handbook

  • View
    2.583

  • Download
    0

Embed Size (px)

DESCRIPTION

Everything you need to know about working at Glowstik. As you read and look at the pictures, try to think about how you're going to put these things into action.

Text of Glowstik Social Marketing Partner Handbook

  • is this asketchy path?
  • your guide to opportunity.glowstiksocialmarketingpartner handbook
  • When adoor opens,take theopportunityand run.
  • this is going to be big.
  • Every brand says they standfor something.
  • This is us.We are different.
  • We are a ragtaggroup of misfits.We want tochange the world.
  • We are shameless innovators.We are young. And our youth is the onething we have on our competitors. Everyoneelse is on a journey to happy retirement. Weare on a journey to create the next big thing.We are willing to take bold actions that riskour business, our reputation, and our bloodpressure. We are willing to put it all on theline for the intrinsic thrill that we get, frompushing a brand to its limits.We refuse to play it safe. Or rather, wecannot afford to play it safe. Right now, weare a little goldfish in a shark tank. If wedont think differently, we get swallowedwhole.
  • We are bursting with energy. They do their work. We have fun with our work.
  • We are a team.We are a team. We are a team. We are a team. We are ateam. We are a team. We are a team. We are a team. We Coming together is aare a team. We are a team. We are a team. We are a beginning.team. We are a team. We are a team. We are a team. Weare a team. We are a team. We are a team. We are a Keeping together is a team. Weteam. We are a team. We are a team. We are progress.are a team. We are a team. We are a team. We are ateam. We are a team. We are a team. Weis a team. We Working together areare a team. We are a team. We are a team. We are a success.team. We are a team. We are a team. We are a team. Weare a team. We are a team. We are a team. We are ateam. We are a team. We are a team. We are a team. We -Henry Fordare a team. We are a team. We are a team. We are ateam. We are a team. We are a team. We are a team. Weare a team. We are a team. We are a team. We are a team
  • WE PUTPARTNERS NOFIRST. MATTER WHAT.
  • YOU PUTCLIENTS NOFIRST. MATTER WHAT.
  • A strong piece of experiencefor your rsum.
  • A chance to learn business,consulting, and marketingby actually doing it.
  • A chance toexpand your network.
  • A chance to be a part ofsomething huge.
  • Our promisethat you will geteverything youneed tosucceed.
  • how to be a successful Stikkie.
  • Candor.Am I opening up?Speak your heart. We asked you tojoin our team because we believe inyou, your insights, and your judgments.However, dont confuse candor withnegativity.Negativity is realizing whats wrong,voicing it, then moaning and groaningabout it. Candor is realizing whatswrong, voicing it, then thinking aboutactions to make it right.
  • Team player.What am I doing to contribute to theteam in the next week and can I domore?Every partners actions affect thesuccess of our team and everyindividual on it.Make every effort to cooperateand collaborate with yourteammates. Thats the only waywe can create somethingincredible.
  • Commitment. Can my work be better? We work hard to make every project we assign you to as enriching and enjoyable as possible. We hope you will make every effort to take advantage of this opportunity. Stay on top of your assigned tasks and meet deadlines. Most of all though, get pumped. Not only is this the experience of a lifetime, but it could be the next big thing.
  • Creativity.Am I destroying, annihilating, andtaking a baseball bat to the statusquo?Adults are richer, moreeducated, and moreexperienced than us. But I seethis as a strength.We have the energy andboundless imagination tocreate the ideas that cansupercharge a brand andchange the world.
  • Initiative.What else can I do to makemyself and Glowstik moresuccessful?Do what you thinkneeds doing. Always.Nobody will be mad.
  • Growth Stuff you mightcommunication some do atGrowth and expansion research (intraand ultra) Client Logistics Company registration Financial reporting point. Initial emailRecruiting and hiring Sending frequent reports ofFinding good training and career Ensure legality of actions Find ways to get grantsgrowth material and events actions and plans Devise contract forCapital opportunities (venture capital, Relaying goals and successes clientsgovernment grants) Asking the client what more Organize eventsDeveloping profiles on new he/she wants Create systems fortechnologies that can be used and that Communicating pricing efficiencyclients want us to use Asking for referral/following Review performance andSocial awareness and charity research up make suggestions Deliverables and monthly reporting for clients WebsiteMarketing of GlowstikOnline marketing of product to clients Website contentFacebook page for our company Client work innovationDesign for promotional print material Graphic design for landing SEO and webManaging the blog pages promotionGeneral marketing and branding for Facebook/Twitter page Programming forGlowstik management (posting) Facebook pages/clientCompetitor/market research to Forum posting web pagesdetermine pricing and differentiation Videography Searchstrategy Ideation and brainstorming engine/directoryPublic relations (get on TV, speaking Creative work submissiongigs, print media gigs, etc.) Customer interaction ETC.
  • To the unsatisfied, Ambition. Society views it as an abstraction- some sort of trait or characteristic. You either have it or you dont. Some people just dont have the same determination to succeed, they say. I disagree. I believe it is in our essence as humans- as much so as our need for oxygen, food, or belonging. Every person is born with this psychotic thirst to shed the tattoo that brands us as part of the status quo. A letter from In the eyes of the world, you become a statistic the moment you are born; the hospital fills out some paperwork and puts you in a filing cabinet. You are the founder. just another uniformity in 7 billion. You are probably- no, definitely- destined for mediocrity. You are not special. These days, the typical is not only accepted, but embraced and fervently sought after. "Motivational" speeches repeat the same g