Going Tribal

How limitless options, shrinking dollars and increased accountability have necessitated Tribal Strategy

Meet The Characters

Seth, the Savvy Marketer Patrick, the Prudent CFO Stan, the Sensible CEO

Though Seth and Patrick both work at the same company they rarely communicate with each other since they are both working hard with theirteam to meet their quarterly numbers.

It’s getting more challenging to meet my numbers.

Stan may look like an easy going guy, but he is asking me to meet impossible targets in this economy and with a tiny budget.

Sometimes I wish he would just chill out and think of the brand…

My spreadsheets are breaking at the seam. Half the activities we do aren’t even tracked in our system.

Stan asks for exact numbers while Seth just talks about the brand and the big picture.

…If something doesn’t change soon I am going to start losing my hair…

One day…

I am as fun loving as anyone; these Web 2.0 tools are cool and all.

But I need to know why we are investing in social media, events and other activities Seth?

What business results should I be expecting from these activities Patrick?

After a few moments of pause and mumbling…

Ummm..

Ummm..

You guys think about it while I blog about the delicious sandwich I had for lunch.

Seth and Patrick went back to their desks and begin to look for a solution to their predicament

I need to find the right team to help me:

understand our current situation

help us articulate our goals and objectives

help us utilize the right mix of marketing tools available

I need someone who:

can speak my language

help develop a solid business case

can integrate what Seth is saying into my models

Meanwhile…

I need to find the guy who ate the second half of my sandwich

After tirelessly reading through countless blogs, searching the websites of agencies and consulting firms Seth and Patrick were about to give up until…

Aha! Yipee!

Seth and Patrick rushed back to a still sensible and sandwich-less Stan…

We came across a firm that understands what we are going through.

Instead of just randomly putting out campaigns, they want to first understand which consumer tribes we can leverage.

Instead of marketing to our consumers, we will find ways to support tribes in their passions…A Tribal Strategy.

The tribes we leverage will do some of the marketing for us.

Looks like you’ll be soon out of a job Seth.

Just Kidding. HA HA HA

Also, they understand how businesses work!They will develop the business case, tie it into our objectives and continuously monitor our results.

I can barely contain myself with excitement.

Who is this group of modern day superheroes?

Seth, Patrick and Stan all turned their heads towards the screen and went on the firm’s website

To see what Seth, Patrick and Stan saw, visit…

www.accelteon.com/thefunbook.html

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