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Four simple rules as a foundation for success in sales. This came from a brief presentation I made to students at my alma mater (University of Louisville College of Business) as part of a special class called Sales Alumni Panel. Feel free to add/make suggestions in the comments area.
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Golden Rules For Sales……Everybody is in sales of some sort
Rule #1The first thing you sell is YOU.
o Get comfortable with your product (self). Know it inside and out, frontwards and backwards
o Establish boundaries (personal ethics) of what you will and will not do.
o Align your passion, strengths, skills, and experience
Rule #2Constantly connect & add value.
o Build your network BEFORE you need it.
o Be active (contribute) in forums, discussions, and events; both online and in person.
o Make introductions wherever possible. This requires getting to know people.
Rule #3Negotiations are not competitions.
o Deliver value (in terms ‘they’ express, desire, or understand).
o Invest in a relationship based on trust.
o Collaborate towards mutual benefit.
Rule #4If you don’t ask; the answer is always “NO”.
o Ask for an internship, for a mentor, a road map to success, for an introduction.
o Ask for a meeting, ‘situation download’, budget for the program.
o Ask for the order, promotion, opportunity, bonus for goal, feedback on progress, etc.
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